The world of digital marketing is always changing, and it can be hard to keep up. However, there are some key strategies that have stood the test of time. One of the many good things about these powerful tools is you can incorporate them into your digital marketing approach right now.
If you are unsure where to start in your digital marketing strategy, this blog will help guide you on the top three digital marketing devices that you can implement today.
Content marketing is a digital marketing strategy focused on creating valuable, useful content to get found by search engines. Google prioritizes subject matter that is helpful to users, and with an effective content marketing strategy, you can ensure your website will fit that criteria.
Content marketing encompasses more than just written copy. It includes:
A big bonus to content marketing is that it is a strategy you can start on right now with relative ease and minimal cost. Content marketing costs 62% less than traditional marketing and generates approximately 3 times as many leads. Whether it be rewriting your current website copy to be more helpful or starting a blog to help with SEO, content marketing will help you get found by users and generate more leads.
Content marketing is a core principle of digital marketing. It not only fits the present standards, but it will be important for many, many years to come. People will always be using search engines to answer their questions, and they are more likely to engage with relevant content. Content marketing is a instrument that you should definitely start using today if you are not doing so already.
Search engine optimization (SEO) is one of the most important steps to getting found by search engines. Without proper SEO digital marketing strategies, your website will not be visible by potential customers. SEO may seem intimidating at first, but there are some quick and easy tools you can use now to take advantage of it.
One of the top ways to getting found by search engines is investing in keyword research. Keywords are words or phrases in your content that allow people to find your site by matching them with their search queries. There are many tools to do keyword research, such as Google Search Console, Google Keyword Planner, Google Trends, and UberSuggest. Once you find the SEO keywords relevant to your business, it is time to incorporate them into your content.
An SEO strategy that can build traffic to your website surrounds links. First, it is good to incorporate backlinks. Backlinks are essentially links that send a user to another page on your website. For instance, if you write a blog post, you can refer to older blog posts with backlinks. It is also SEO savvy to link to other credible sources in your blogs. It may seem counterintuitive to send users off your page, but it opens the door to link building with other websites. Always remember to make the anchor text in your link a keyword.
User experience is all about how a user can navigate your site. If your website has navigational issues or a slow loading speed, you will likely experience a higher bounce rate. To retain your users and create leads, you want to give them an experience they will enjoy.
Page optimization is a way to enhance your website and rank higher in search results. Google prioritizes websites with quicker loading speeds, as 1 in 4 users will abandon a website if it takes more than four seconds to load.
With even a 1-second delay reducing page views by 11%, it is absolutely crucial to optimize your website wherever possible. A quick and easy way to make your site run faster and smoother is by choosing high-quality images then compressing them using a tool like Squoosh.
A great way to fix navigational issues is through investing in a heatmap tool. A heatmap is a representation of what users are doing on your website. You’ll be able to visually see which pages are most visited by the heatmap software tracking mouse clicks.
Lastly, UI/UX design reflects how a user sees you, and ultimately, if a potential customer likes what you offer, you will generate sales. If you have an outdated website, user perception may associate it with outdated business practices. If a competitor has a more user friendly or better designed website than you, you may be left behind. Investing in a digital refresh can give you a competitive advantage.
If you need help with any of these strategies (and more!), Code Authority’s team of digital marketers can help you succeed. Contact us today for a free project estimate!