Digital Marketing: Why Squeeze Pages Matter & What Makes A Great One
When you create a website and start marketing your business online, you will undoubtedly have various things to think about. After all, the website won’t become visible to larger audiences all on its own. Plus, none of those visitors will ever become your customers if you don’t do something to give them that final push and sort of convince them to buy your products or services. Of course, there might be a few odd customers here and there if you don’t do anything at all, but that’s certainly not a great path towards success.
When trying to convince those visitors to become your customers, though, you will need to be pretty subtle. Nobody likes to be pushed and forced into anything and I’m sure you can tell that from your own experience. So, if you really want to be successful in the endeavor of generating more leads and potentially getting new customers, you might want to find a good network marketing guide that can help you understand what it is that you need to do during the process of trying to convert.
The Internet has definitely proven to be the perfect platform for businesses, but it all depends on the way you are using it. If you don’t put in the necessary effort, you are highly unlikely to have any success. Instead, you’ll just end up having more expenses than before, while not getting any return on your investment. That’s one of the worst nightmares of every single business – not getting an ROI. I am sure, however, that you won’t have to live through that nightmare, since you will do your part in ensuring that your conversion rate is as high as it can be.
One of the things you can do in order to try and ensure that is to create a squeeze page. In case you aren’t quite sure what these are and why they are so important, I suggest you keep on reading. I’ll explain not only why a squeeze page is important, but also how you can create the perfect one for you. Hopefully, that will help you understand this specific digital marketing technique and learn how to use it to your advantage. Here we go.
What Is A Squeeze Page?
Let us start with the basics here, as I am sure that the first thing you want to know is what these pages actually are. When running a business online, collecting people’s e-mail addresses is one of the most significant things that you will have to do, so that you can later work towards turning those people into customers. Yet, as you might already know, nobody is quite willing to give up their personal information just so, for the sake of helping you and giving you their info. That’s where a squeeze page comes in.
Here’s a definition of squeeze pages to help you understand: https://en.wikipedia.org/wiki/Squeeze_page
As the name says it, it’s designed to “squeeze” your visitors’ e-mail information out of them. Of course, it does that by giving those visitors something in return since, as we have already explained, nobody will give up their personal information just so. Instead, you need to give those people a good reason why they would leave their e-mail address by filling out a specific form that you have created for them.
Most often, businesses decide to get those e-mail addresses by allowing people to subscribe if they want to hear more about specific products and services. Yet, you can try out your own tactics and offer various different things in return for those pieces of information. The bottom line is that you need to make a great offer that will appeal to your audience. Otherwise, you’ll just get ignored.
Why Is It Important For Digital Marketing?
I am quite certain that this is the question that’s swirling around your head right now. Why is a squeeze page so important in the first place? There are so many different digital marketing techniques out there these days and you are undoubtedly curious about why you should use this one in the first place. So, let me try and give you a quick explanation for that.
First things first, these pages are your go-to method for obtaining important information that you need in order for your online business to be successful. Generating leads is pretty much impossible without obtaining people’s e-mail addresses and, as you can see here , squeeze pages work precisely towards that. So, that’s your reason number one why you should use them.
Now, people might not be willing to give out the information you need without getting properly motivated. A squeeze page is both direct and subtle about its intentions, which makes it one of the most perfect tools. It is direct because it asks specifically for the e-mails, i.e. the information you need and yet it is subtle because it gets the information by actually offering something of value to those visitors. That most likely makes people not even think about the part of giving out information. Instead, they are focused specifically on what they can get in return.
Another reason why these pages are amazing is because people are actually given a choice. You aren’t forcing anything out of them and they can easily ignore the offer if they want to. People don’t like being forced to give out any info at all and a squeeze page, even though it sounds pushy and intrusive, is actually a pretty “relaxed” method, so to speak, since it gives people the opportunity to either opt in or out of the specific offer. Having a choice will make these visitors more inclined to use the option and thus give you the info you need.
What Makes A Great Squeeze Page?
After realizing just how important squeeze pages are, you will undoubtedly become interested in learning how to make a perfect high-converting landing page for you. There are a few significant elements that every single one of these pages needs to have and although they can vary in style, design and the specific offer that’s being made, these are essentially all the same. After all, they do serve the same purpose. Yet, this certainly doesn’t mean that you shouldn’t put in the necessary effort into learning how to create a good squeeze landing page.
A squeeze page is aimed specifically at increasing your website’s conversion rate and in order to succeed in doing that, you will first need to have an enticing offer for your visitors. Depending on which niche you are actually in, this can be an online course, an e-book, a template or anything you believe would appeal to your visitors. The bottom line is that the perfect offer is one of the most significant elements of a squeeze page.
Of course, you should also think about the overall design of squeeze pages, since it certainly plays a role here as well. You want to create something that will be visually appealing to the people who visit your site. In addition to those two elements, your call to action copy should also be strong and effective, since you don’t want people to ignore the whole offer just because your copy isn’t that good. When you combine all of those elements together, you’ll certainly create the perfect squeeze page for your digital marketing strategy.