Boost Online Engagement with Effective Content Creation

Last updated: 08-11-2020

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Boost Online Engagement with Effective Content Creation

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Boost Online Engagement with Effective Content Creation
About 80% of online consumers spend half their time online researching products and services. Without a blog, you fail to expose your business to eight out of 10 of your potential customers. If you're not creating content, you're losing those customers to your competitors instead.
With a content creation plan, you can improve your entire digital marketing strategy. 
You need unique, high-quality to attract people to your website. Then, you can turn those website visitors into leads and paying customers. 
Ready to build your business one post at a time? Start by using these eight content marketing tips today!
1. Set a Goal
Before you start creating content, it helps to understand your company's long-term goals. Consider your business goals. Then, you can align your digital marketing strategy to help you accomplish those goals.
Creating SMART goals (Specific, Measurable, Attainable, Results-Driven, Time-Specific) can help you stay on track. 
You might want to attract more site traffic, generate new leads, or increase online sales. Once you know your main goal, use the SMART format. As an example, maybe you want to increase traffic to your services page by 20% in the second quarter.
Perhaps you want to increase brand awareness by educating potential clients about your new products. To accomplish that goal, you can create product demonstration videos to teach people about your products. 
Once you determine your goals, you can create content with those goals in mind!
It's important to determine key performance indicators (KPI) for each goal. Then, you can track your progress along the way. If your progress stalls, you can make adjustments to your content marketing strategy to improve. 
2. Know Your Readers
Before you can create content and achieve your goals, you need to know who you're creating content for. 
First, think about your ideal customers. Who are they? What products and services are they already using?
Think about their interests, buying behaviors, and personalities.
Are you targeting a broad audience? Try breaking a small group into smaller buyer personas. You can segment your audience based on demographics such as:
Gender
Family background
Language
Once you determine your buyer personas, you can create content for each group. Personalizing content will make it easier for you to connect with your audience. Then, you can appeal to their interests to generate leads and sales. 
After completing your audience research, you can complete your keyword research. What keywords are your customers using in their searches? You can use Google Trends, Keyword Planner, and SEMRush to develop a list.
You'll use one main target keyword for each piece of content.  
3. Educate Your Audience
The purpose of content creation isn't to sell. Instead, you'll want to focus on creating high-quality, educational content for your readers. After learning about your business, consumers will see the benefits of buying your products or service.
Using hard sales tactics, on the other hand, can scare them away. 
What information can you provide that your readers can't get anywhere else? Lean on your own experience and expertise. Educate your audience to show them you're a helpful, informative resource.
Let your passion shine through in your content, too. Letting your passion shine will give people a reason to love your business. 
Otherwise, try storytelling. Pull readers in with a story they can connect to. Relay empathy to connect with your readers.
Then, show them how your product or service can solve their problems. 
4. Improve Readability 
Improving readability will keep readers on your website. The longer they stay on your site, the better for your search engine optimization (SEO). SEO helps you rank higher on search engines like Google.
The higher you rank, the more often people will find your content.
When creating high-quality content, it's important to make sure it's easy to read. First, remain clear and concise in your writing. Keep a single focus in mind for each article. 
Use an attention-grabbing lede to draw the reader's interest. You can also:
Break thick paragraphs apart with headings and subheadings
Use numbered lists and bullet points
Write with shorter sentences and paragraphs
Use bold, italics, and underlining to help text stand out
Use contrasting colors for links to draw the eye
Try to avoid fluff when writing your content. 
As you write fresh content, make sure to end on a strong call-to-action (CTA). What action do you want readers to complete? You can have them fill out a form or subscribe to your emails.
A compelling CTA will help you increase leads and conversions. 
5. Use Imagery
Most people skim through content. If you want to increase engagement, give them something to look at. Add visuals to your content to keep people interested.
You can add pictures, illustrations, videos, and animations. For research, use charts and graphs as well.
Make sure your imagery suits your brand.
6. Optimize for SEO
SEO can position your content on search engines. The higher you rank, the better for your brand awareness, lead generation, and sales. 
About 60% of marketers agree SEO generates high-quality leads. Meanwhile, marketers who prioritize blogging are 13 times more likely to achieve their goal ROI. 
For successful SEO, make sure to optimize your content with your keywords.
Try different formats, including info graphics, eBooks, videos, and case studies.
Strong SEO requires backlinks. Companies that blog receive 97% more links on their site. You can guest blog on other websites to improve your own link authority.
Don't forget to keep your content fresh. Updating existing content can help you increase organic traffic by as much as 111%.
7. Start Sharing
Once you start creating content, share it! Use email marketing to inform subscribers of your new posts. You can also post on social media or your Google My Business listing.
Sharing your content will help you attract more readers and generate more leads. 
Want to work with a content creation agency? You can learn more about how Open Lock Marketing  can help here.
Digital Marketing Content Creation: 7 Tips for High-Quality Content
Content creation can help you boost brand awareness, increase conversions, and generate more sales. You can get a step ahead of the competition with high-quality, engaging content .
Start crafting fresh content to reach your target audience today!
Looking for more ways to boost your business? Explore the latest content marketing and business guides on our blog today. 


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