Images Powered by Shutterstock
Defining your ICP for the Manufacturing industry - Heinz Marketing

Defining your ICP for the Manufacturing industry - Heinz Marketing

Manufacturing is one of the last frontiers for modern marketers. In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while...

TikTok restructures its US operation to weather the advertising storm

TikTok restructures its US operation to weather the advertising storm

TikTok restructures its US operation to weather the advertising storm Article by Jeremy Goldman  |  Nov 9, 2022 Download United States The news: Despite its platform’s...

Managing International Variations of Knowledge Panels

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a...

How to Run a Truly Efficient Business | B2B Marketing Blog

How to Run a Truly Efficient Business | B2B Marketing Blog

In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you...

Lead Generation Strategies for Digital Marketing Teams

Lead Generation Strategies for Digital Marketing Teams

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...

Council Post: Here's How To Analyze And Improve Your Customer Experience

Council Post: Here's How To Analyze And Improve Your Customer Experience

The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product...

Do You Really Know Your Audience? - Heidi Cohen

Do You Really Know Your Audience? - Heidi Cohen

How Well Do You Know Your Audience? The one point most of last week’s SparkTogether speakers consistently made was “Know your audience”. To appreciate the full impact your...

Customer Segmentation Models for Digital Marketing

Customer Segmentation Models for Digital Marketing

You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...

25 Best Startup Books for Ecommerce Entrepreneurs

25 Best Startup Books for Ecommerce Entrepreneurs

Search When readers purchase services discussed on our site, we often earn affiliate commissions that support our work. Read our FTC Disclosure . When readers purchase services...

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a...

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big...

Landing Pages vs Websites - Which Should You Use?

Landing Pages vs Websites - Which Should You Use?

Sending ad traffic to your website can leave your visitors feeling lost. Websites,  have lots of distractions and destinations that detract from your campaign goal. Use landing...