Manufacturing is one of the last frontiers for modern marketers. In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while...
01/23/2023
TikTok restructures its US operation to weather the advertising storm Article by Jeremy Goldman | Nov 9, 2022 Download United States The news: Despite its platform’s...
01/22/2023
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a...
01/21/2023
In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you...
01/20/2023
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...
01/14/2023
The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product...
01/12/2023
How Well Do You Know Your Audience? The one point most of last week’s SparkTogether speakers consistently made was “Know your audience”. To appreciate the full impact your...
12/27/2022
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
12/25/2022
Search When readers purchase services discussed on our site, we often earn affiliate commissions that support our work. Read our FTC Disclosure . When readers purchase services...
12/21/2022
At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a...
12/14/2022
Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big...
12/14/2022
Sending ad traffic to your website can leave your visitors feeling lost. Websites, have lots of distractions and destinations that detract from your campaign goal. Use landing...
12/12/2022
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