Do You Really Know Your Audience? - Heidi Cohen
How Well Do You Know Your Audience? The one point most of last week’s SparkTogether speakers consistently made was “Know your audience”. To appreciate the full impact your...
12/27/2022
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How Well Do You Know Your Audience? The one point most of last week’s SparkTogether speakers consistently made was “Know your audience”. To appreciate the full impact your...
12/27/2022
You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...
12/25/2022
Search When readers purchase services discussed on our site, we often earn affiliate commissions that support our work. Read our FTC Disclosure . When readers purchase services...
12/21/2022
At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a...
12/14/2022
Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big...
12/14/2022
Sending ad traffic to your website can leave your visitors feeling lost. Websites, have lots of distractions and destinations that detract from your campaign goal. Use landing...
12/12/2022
A good SEO strategy should cover both on-page and technical SEO factors. Yet an SEMrush study found that a significant number of websites are still plagued with technical SEO...
12/07/2022
More intimate than text but easier to record than video, Facebook hopes voice could get people sharing more on its aging social network. And internationally where users may have...
10/23/2022
Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t...
10/22/2022
When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and we realized how technology is already...
09/28/2022
The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of...
09/01/2022
In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned...
07/31/2022