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Do You Really Know Your Audience? - Heidi Cohen

Do You Really Know Your Audience? - Heidi Cohen

How Well Do You Know Your Audience? The one point most of last week’s SparkTogether speakers consistently made was “Know your audience”. To appreciate the full impact your...

Customer Segmentation Models for Digital Marketing

Customer Segmentation Models for Digital Marketing

You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of...

25 Best Startup Books for Ecommerce Entrepreneurs

25 Best Startup Books for Ecommerce Entrepreneurs

Search When readers purchase services discussed on our site, we often earn affiliate commissions that support our work. Read our FTC Disclosure . When readers purchase services...

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a...

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big...

Landing Pages vs Websites - Which Should You Use?

Landing Pages vs Websites - Which Should You Use?

Sending ad traffic to your website can leave your visitors feeling lost. Websites,  have lots of distractions and destinations that detract from your campaign goal. Use landing...

Technical SEO: Why It's More Important Than Ever to Be Technical

Technical SEO: Why It's More Important Than Ever to Be Technical

A good SEO strategy should cover both on-page and technical SEO factors. Yet an SEMrush study found that a significant number of websites are still plagued with technical SEO...

Micropodcasting? Facebook tries Voice Clip status updates

Micropodcasting? Facebook tries Voice Clip status updates

More intimate than text but easier to record than video, Facebook hopes voice could get people sharing more on its aging social network. And internationally where users may have...

The Voice-Based Social Network With 10x the Potential of Twitter

The Voice-Based Social Network With 10x the Potential of Twitter

Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t...

How Search Engines Use Machine Learning: 9 Things We Know for Sure

How Search Engines Use Machine Learning: 9 Things We Know for Sure

When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and we realized how technology is already...

The challenges email marketers face in 2018 and how to overcome them

The challenges email marketers face in 2018 and how to overcome them

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of...

Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere

Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned...