Sign up for the latest in PPC news What is PPC? In a nutshell, pay-per-click (PPC) is an online marketing model. This form of advertising is prevalent and most closely...
12/29/2022
I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients,...
07/22/2022
Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today. Technology in marketing abounds. Marketers use tools to send emails, track customer and...
07/03/2022
Back when the internet was still a brand new thing, there were those who saw it as the way of the future and those who didn’t. Fast forward to today. Not only is the internet...
05/30/2022
Few startups these days can exist -- let alone succeed -- without technology. In fact, Forrester’s mid-year tech outlook, published in September, predicted that tech spending...
05/04/2022
Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms,...
04/16/2022
I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients,...
12/21/2021
Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today. Technology in marketing abounds. Marketers use tools to send emails, track customer and...
11/25/2021
Few startups these days can exist -- let alone succeed -- without technology. In fact, Forrester’s mid-year tech outlook, published in September, predicted that tech spending...
10/23/2021
Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms,...
10/03/2021
Summer is a slow season for many businesses, especially those in a B2B niche. If things are a bit slow for you now, here’s an idea – Use these quiet months to turn your next big...
06/30/2021
You need a solid plan when promoting your event on social media. Whether you’re hosting private client parties, festivals, or large online marketing events, you must work...
03/09/2021
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