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The 26 Ways to Measure The Effectiveness of Marketing Campaigns - Volume PR

The 26 Ways to Measure The Effectiveness of Marketing Campaigns - Volume PR

How do you measure the effectiveness of your marketing efforts? While sales are an important indicator, most marketers and business leaders agree it is only one measure in a...

Do I need to know Blackhat SEO?

Do I need to know Blackhat SEO?

Do I need to know Blackhat SEO? by rishil on January 21, 2010 The Colour of SEO Image source Hex Colours (hat tip SebastianX ) Sometimes it’s important to ask questions that may...

What is PPC? Your complete guide to PPC (pay-per-click) advertising

What is PPC? Your complete guide to PPC (pay-per-click) advertising

Sign up for the latest in PPC news What is PPC? In a nutshell, pay-per-click (PPC) is an online marketing model. This form of advertising is prevalent and most closely...

Monetizing your SEO expertise

Monetizing your SEO expertise

I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients,...

3 tips to make every martech implementation a success

3 tips to make every martech implementation a success

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today. Technology in marketing abounds. Marketers use tools to send emails, track customer and...