Latest Articles


5 Easy Ways to Create Value-Based Content for Your Audience. | Falcon.io

Last updated: 02/26/2021

Social media feeds, no matter the platform, are crowded spaces that are only getting more crowded. To foster an authentic connection with your audience, you need to create and...

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Council Post: Seven Ways To Maximize The Impact Of Promotional Products For Virtual Events

Last updated: 02/25/2021

Valerie Hayman Sklar, president of Detroit-based Corporate Specialties, helps B2B companies enhance their marketing with branded products.  Historically, annual trade shows and...

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4 Internal Linking Benefits for SEO and Conversions

Last updated: 02/25/2021

Chantal Bechervaise 4 Internal Linking Benefits for SEO and Conversions Internal links are anchor tags that redirect to pages of the same domain. Simply put, they are small...

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How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing

Last updated: 02/25/2021

Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report...

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5 Effective Tips for Learning Effective Social Media Marketing

Last updated: 02/25/2021

Well, the process isn’t that daunting as it seems. Our digital marketing professionals have charted out 5 Tips that will enable you to learn effective Social Media Marketing...

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4 Tips To Improve Your Digital Marketing Strategy

Last updated: 02/25/2021

Contact 4 Tips To Improve Your Digital Marketing Strategy Luckily, we live in a world where everything works swiftly in clicks. Time has gone where you have to wait for days to...

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Follow These 8 Must-Lead Processes to Achieve Your Business Goals

Last updated: 02/24/2021

When I think of Thomas Edison ruling out 9,999 ways to get a light bulb to work before arriving at the ten-thousandth one that did, I am reminded of the expression that genius...

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3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales

Last updated: 02/24/2021

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute...

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Brands can use two of the four Ps to tilt the odds in their favour

Last updated: 02/24/2021

In this exclusive extract from his new book, Go Luck Yourself, Lucky Generals founder Andy Nairn explores the role of luck in building a brand and how a mathematician might...

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How to Deal With Cognitive Biases in Social Media Content

Last updated: 02/24/2021

You’ve heard about cognitive biases and their influence on users’ perception, haven’t you? These unconscious errors in mental processing guide the way we see life, interpret...

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