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A Pessimistic Take on the Future of Content Marketing | HackerNoon

A Pessimistic Take on the Future of Content Marketing | HackerNoon

Content marketing has come down to “fast food content." Fast food content marketing is cheap, easy to process, and it comes in unlimited quantities. Who is to blame? Let’s check...

How To Create Brand Touchpoints That Engage Both Customers And Employees

How To Create Brand Touchpoints That Engage Both Customers And Employees

When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all,...

Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How To Boost Your CQ

Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How To Boost Your CQ

I work with brands from all around the world, and I've noticed that organizations are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed the same thing....

Why Do Our Search Rankings Drop On Weekends?

Why Do Our Search Rankings Drop On Weekends?

Today’s Ask An SEO comes from Deimante, who asks: It is hard to solve your problem without knowing your website, what your company does, or if you’re a business or...

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

Twitter for Marketing: 15 Reliable Tactics to Skyrocket Your Reach

So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time?  Then you have to know about a bunch of Twitter...

Persuasive Leadership: The Difference Between Proving And Persuading

Persuasive Leadership: The Difference Between Proving And Persuading

Gerald’s marketing company just expanded its line of services to include social media support He was having lunch with a long-time client to reveal the launch of the new...

Filling The Needs of a Telecommuter / PromoJournal - The Take Away

Filling The Needs of a Telecommuter / PromoJournal - The Take Away

H.R. will always be a top market for our goods and services. With the trend holding steady for working at home, the challenges employers face will need creative solutions from...

5 Ways to Get the Most Out of B2B Sales Training

5 Ways to Get the Most Out of B2B Sales Training

There's one question I wish I got asked more when working with leaders looking to invest in B2B sales training. That question is, "What will it really take to get the best...

5 Ways To Make Sales Training More Fun

5 Ways To Make Sales Training More Fun

Companies that invest in sales training are considered 57% more effective than companies that don't. When it comes to selling a product or service, teaching workers sales...

The Ultimate Guide to Repurposing Content Like a Boss

The Ultimate Guide to Repurposing Content Like a Boss

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy, executing on topics, interviewing experts,...

Destination Branding Comes of Age - Advertising Week

Destination Branding Comes of Age - Advertising Week

When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a...

What Is Conversion Rate & How Do You Calculate It

What Is Conversion Rate & How Do You Calculate It

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important...