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Social Media Basics: A Checklist Every Marketer Needs

Social Media Basics: A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with...

Aspirational Analysis: Competitive Research for New (or Small) Sites

Aspirational Analysis: Competitive Research for New (or Small) Sites

Competitive SERP analysis (including our recently launched Competitive Analysis Suite) is — by design — based on understanding the broader ecosystems of your ranking keywords....

Is It Important to Your Client?

Is It Important to Your Client?

I fervently love what I do, and I hope people sense that just by how I present myself. As a result, I get to create meaningful marketing and branding work that matters, work...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Everything You Need to Know about Content Distribution

Everything You Need to Know about Content Distribution

Undoubtedly these are all essential. Yet, just because you have a lot of content doesn’t mean it’s getting in front of the right audiences. With so much content online today,...

5 Keys to Navigating Clusters of Difficulty

5 Keys to Navigating Clusters of Difficulty

Have you experienced times when difficulty comes in clusters? My husband and I are navigating such a season. Physical recovery, providing care for an aging loved one, and other...

Council Post: Three Social Media Strategies To Help Your Company Stay Ahead This Year

Council Post: Three Social Media Strategies To Help Your Company Stay Ahead This Year

Blake Michael is an entrepreneur, creator and Chief Evangelist atLumanu, the company simplifying business for the creator economy. Social media is an integral part of any...

How to Boost Sales and Engagement with Smart Content?

How to Boost Sales and Engagement with Smart Content?

Content continues to dominate the realm of marketing today. Yet, even if your content is brilliant, it may not bring the results you want. Content quantity needs to be balanced...

10 Reasons You Need A Long-Term Content Strategy

10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they...

Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...

14 Fundamental SEO Tactics to Increase Organic Traffic - Spiralytics

14 Fundamental SEO Tactics to Increase Organic Traffic - Spiralytics

In the world of SEO, hundreds of changes are made to Google’s ranking algorithm every year. Therefore, SEO strategies that worked last year may not work this year and vice...

Former Google CEO Describes ‘Brutal’ Review Process For New Projects

Former Google CEO Describes ‘Brutal’ Review Process For New Projects

Tools Former Google CEO Describes ‘Brutal’ Review Process For New Projects Google’s 20% Project lead to several of the company’s top products we use today, though it was...