Latest Articles


Seven Things You Should Say to Your Team More Often to Inspire Them

Last updated: 07/10/2020

As a leader,knowing how to communicate with your team is essential to your organization's success. Your ability to say the right thing at the right time can prove truly...

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Marketing: Post-COVID-19: What Role Will Promotional Products Play In Marketing?

Last updated: 07/10/2020

Now that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What...

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Best Content Marketing Practices For Your Affiliate Marketing

Last updated: 07/10/2020

Law Best Content Marketing Practices For Your Affiliate Marketing How important is the quality of content for online selling? Why are brands paying so much attention to this...

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How to Use Google Analytics Content Drilldown to Uncover Hidden Gems

Last updated: 07/10/2020

Whether you’re getting into the weeds of a content audit, or just trying to understand the performance of a particular digital campaign, it’s not uncommon for marketers to go...

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6 Ways to Give Your Brand Personality [podcast]

Last updated: 07/09/2020

Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have...

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7 Common Misconceptions About Social Media Marketing

Last updated: 07/09/2020

Since the onset of the global coronavirus pandemic, businesses—small businesses and multinational corporations—are paying more attention to social media and other digital...

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The Post-COVID-19 Digital Brand Landscape

Last updated: 07/09/2020

Zoom conferences, Instagram Music festivals, TikTok Cloud Raves — COVID-19 has exponentially propelled our use of tech platforms for immersive experiences, connection and...

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How to Improve Each Stage of Your Ecommerce Sales Funnel

Last updated: 07/09/2020

Business 2 Community The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site’s visitors are just shopping around. And, given the cost of...

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How to Apply a Test and Learn Approach to Your Digital Marketing

Last updated: 07/09/2020

A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into...

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Three Tips That You Need to Fit Social Media into Your Omnichannel Strategy

Last updated: 07/08/2020

Omnichannel marketing stands out as one of the best strategies for e-commerce and online branding. It involves using multiple channels to give customers a seamless and...

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