Latest Articles


Should Writers Have a Website? | Writer's Digest

Last updated: 03/31/2020

Should writers have a website? Why or why not? We take a closer look. There are a few “business of writing” questions I’m frequently asked via email and at live events,...

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What Are We Going to See on Social in 2020?

Last updated: 03/30/2020

As we come to the end of another year we start to think about what lies ahead. Social media marketing is a very changeable thing, and new developments can seemingly come out of...

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Crushing It in 2020: 8 Marketing Trends You Need to Know

Last updated: 03/30/2020

What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer...

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How brands are getting involved with music in this digital age

Last updated: 03/30/2020

When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation...

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How to Create a Podcast in 8 Steps

Last updated: 03/30/2020

Business 2 Community Have you ever wanted to create your own podcast? Podcasts are one of the most popular forms of content available today. According to Online Marketing...

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4 Major Trends Caused by COVID-19 and How to Respond [Data]  

Last updated: 03/30/2020

Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find...

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What Makes a Great Sales Landing Page?

Last updated: 03/29/2020

Law What Makes a Great Sales Landing Page? If you want to sell products or services, you have to attract attention to them. And if you want to attract attention to them in the...

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10 Amazing B2C Video Marketing Tips You Have to Try

Last updated: 03/29/2020

By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We...

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Social Media Can Help Businesses Through a Recession — Shana Bull, Digital Marketing

Last updated: 03/29/2020

As Scott Ginsberg, motivational speaker and business blogger wrote in a recent article titled How to Dance in the Rain of Our Current Economic Storm:  In tough times, I still...

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Easy explanation of what is ROI for marketing beginners

Last updated: 03/29/2020

There is a wide array of marketing campaigns that a company can choose. As such, each will determine the metric of success of the business. Over the year, digital marketing has...

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