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A year ago nearly 20 ad agencies gathered for a virtual event hosted by an upstart chat room platform called Discord. The so-called “agency day” was intended to introduce the...
07/02/2024
In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...
07/01/2024
5 Reasons Why You Need a Mobile Friendly Website 5 Reasons Why You Need a Mobile Friendly Website Having access to the best-designed website will give your company a shot at...
06/30/2024
Starting a business is easy, but handling it throughout the years is a tough task. Whether you’re a marketer or a business owner there are some terms and conditions that imply...
06/29/2024
To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver...
06/28/2024
Everyone writes about its future and how quickly it will take over our lives, but few articles give real-life examples of what it does. This list is a quick way to suggest an...
06/27/2024
Content marketing is essential to build brand value and engage the audience towards purchasing your products. Gone are the days when people used to read long texts that provided...
06/26/2024
Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding...
06/25/2024
It’s not unusual for corporate memes to leak into everyday use. Perhaps you’ve noticed an influx of “ninjas,” “mavens,” and “gurus” populating your social networks as of late?...
06/24/2024
What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of...
06/23/2024
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...
06/22/2024
In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...
06/21/2024