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The six challenges every email marketer must face

The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still...

Walmart launches a new home shopping site for furniture and home décor

Walmart launches a new home shopping site for furniture and home décor

Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on home goods. The...

5 Ways to Tap into an Endless Wellspring of Creative Content Ideas - Copyblogger

5 Ways to Tap into an Endless Wellspring of Creative Content Ideas - Copyblogger

We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people...

Youth and social media: Views sought

Youth and social media: Views sought

Are you concerned about the impact social media and screen-use are having on young people? If so, MPs are looking to hear your thoughts. The Commons Science and Technology...

Microsoft and John Deere add weight to UK’s Innovative Forestry Conference - Institute of Chartered Foresters

Microsoft and John Deere add weight to UK’s Innovative Forestry Conference - Institute of Chartered Foresters

Recent announcements from the Institute of Chartered Foresters (ICF) confirm that World-wide technology giant Microsoft and leading forest machinery manufacturer John Deere...

Walmart appears to be beating Amazon at its own game

Walmart appears to be beating Amazon at its own game

In its challenge to keep up with Amazon, Walmart proved Tuesday that it is succeeding. The retailing giant reported that revenue in the fourth-quarter rose 4.1% to $136.3...

Vancouver Council to Vote on City Swag

Vancouver Council to Vote on City Swag

A representative from a major Canadian city is looking to foster civic and community pride with branded merchandise. Andrea Reimer, one of 10 city councilors for Vancouver, BC,...

Irn Bru courts controversy with cheeky ad urging viewers ‘Not To Be a Can’t’

Irn Bru courts controversy with cheeky ad urging viewers ‘Not To Be a Can’t’

AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot launched on STV over the weekend, and...

4 lead generation techniques to make your website a lead magnet

4 lead generation techniques to make your website a lead magnet

Generating continuous leads is the lifeline of a business. It is imperative to generate “quality leads” in the world of educated buyers.  According to a report from Hubspot, 63...

How to Do a Content Audit: The Ultimate Checklist

How to Do a Content Audit: The Ultimate Checklist

When was the last time you ran performed a content audit? Most content creators are so focused on creating new content that they forget to audit their existing content. Here...

SearchCap: Linking law, Google crawl change & map directories

SearchCap: Linking law, Google crawl change & map directories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Keyword infringement: Edible Arrangements files $209M trademark...

The Amazon Prime credit card will start giving 5 percent back on Whole Foods purchases

The Amazon Prime credit card will start giving 5 percent back on Whole Foods purchases

The Amazon-ification of Whole Foods continues. Starting on Tuesday, Whole Foods shoppers who pay with the Amazon Prime Rewards Visa card will earn 5 percent back at the grocery...