Blog - Proforma LBP

Proforma LBP Marketing Concepts has been building strategic relationships with clients in Pennsylvania , PA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

Get in Touch

We are here to help you in anyway. Feel free to click the button below to see contact options.

Contact Us Now!
Images Powered by Shutterstock
CMO vs SEO: How To Balance SEO And B2B Marketing Goals

CMO vs SEO: How To Balance SEO And B2B Marketing Goals

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with...

3 simple steps to automating content creation for businesses

3 simple steps to automating content creation for businesses

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. All parties involved in...

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys - Retail TouchPoints

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys - Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce...

Is Twitter Still Relevant for Content Marketers?

Is Twitter Still Relevant for Content Marketers?

As I shared in the Content Chat Bulletin newsletter (subscribe here), on Halloween, we held a #ContentChat Spaces conversation with a scary marketing theme. But only one of our...

Should you join Mastodon? Here's what you need to know

Should you join Mastodon? Here's what you need to know

Should you join Mastodon? Here's what you need to know The alternative to Twitter, its founder, its prehistoric name and its modern ideals Staff Writer Published November 10,...

Learn to Create A Data-Driven LinkedIn Marketing Strategy

Learn to Create A Data-Driven LinkedIn Marketing Strategy

LinkedIn is one channel every marketer should leverage to drive traffic and increase conversions.  Besides being the largest professional network, LinkedIn has about 810...

The Kirkpatrick Model: Measuring the Impact of Sales Training

The Kirkpatrick Model: Measuring the Impact of Sales Training

One of the most common questions our customers ask is how to measure the impact of their sales training. While there’s no one-size-fits-all answer, the Kirkpatrick Model is a...

12 digital natives that have learned to love old-fashioned retail

12 digital natives that have learned to love old-fashioned retail

The dot-com bubble may have burst at the dawn of the 21st century, yet venture capitalists and elite university MBAs soon came back for more, ushering in two decades of...

5 areas analysts predict will challenge the insurance industry in 2023

5 areas analysts predict will challenge the insurance industry in 2023

After two years of surviving – and in some cases thriving – during the height of the pandemic, insurers may be in for some rough times ahead. In fact, according to a predictive...

Amazon: Robots spread but 'we still need humans'

Amazon: Robots spread but 'we still need humans'

BBC News Amazon: Robots spread but 'we still need humans' Published Image source, Amazon Image caption, Amazon's latest robot, the Sparrow, can pick up items before they are...

The search marketer’s new imperative: Capturing first-party data

The search marketer’s new imperative: Capturing first-party data

Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now.  And you’ve likely seen many blog posts, articles, webinars,...

SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title

SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title

Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of...