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How Customer Personas Fuel Good Content

How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...

What small agencies can teach big agencies about economic survival

What small agencies can teach big agencies about economic survival

Scientists have been studying quantum physics for over a century in hopes of discovering how our universe actually works. It turns out that understanding little things makes it...

Discord and brands—how marketing strategies are evolving on the chat room platform

Discord and brands—how marketing strategies are evolving on the chat room platform

A year ago nearly 20 ad agencies gathered for a virtual event hosted by an upstart chat room platform called Discord. The so-called “agency day” was intended to introduce the...

Social Commerce Marketing Strategies for Brands | Accenture   

Social Commerce Marketing Strategies for Brands | Accenture   

In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...

How Can You Increase Your Share of a Customer’s Life?

How Can You Increase Your Share of a Customer’s Life?

What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of...

New ways we're helping you find high-quality information

New ways we're helping you find high-quality information

New ways we're helping you find high-quality information New ways we're helping you find high-quality information Aug 11, 2022 Copy link People turn to Google every day for...

5 Steps To Build a Content Operations Workflow

5 Steps To Build a Content Operations Workflow

This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help...

The Ultimate Guide to Writing Online - David Perell

The Ultimate Guide to Writing Online - David Perell

I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. When I told my...

Why Your Company Needs Art Direction

Why Your Company Needs Art Direction

Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

Your To-Do List Is, in Fact, Too Long

Your To-Do List Is, in Fact, Too Long

Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...

10 Ways to Improve Brand Storytelling for Your Business

10 Ways to Improve Brand Storytelling for Your Business

The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...