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How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...
07/17/2024
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Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...
07/17/2024
Scientists have been studying quantum physics for over a century in hopes of discovering how our universe actually works. It turns out that understanding little things makes it...
07/14/2024
A year ago nearly 20 ad agencies gathered for a virtual event hosted by an upstart chat room platform called Discord. The so-called “agency day” was intended to introduce the...
07/02/2024
In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...
07/01/2024
What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of...
06/23/2024
New ways we're helping you find high-quality information New ways we're helping you find high-quality information Aug 11, 2022 Copy link People turn to Google every day for...
06/15/2024
This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help...
06/12/2024
I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. When I told my...
05/01/2024
Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...
04/28/2024
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...
04/23/2024
Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...
04/22/2024
The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...
04/20/2024