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Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

Your To-Do List Is, in Fact, Too Long

Your To-Do List Is, in Fact, Too Long

Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...

10 Ways to Improve Brand Storytelling for Your Business

10 Ways to Improve Brand Storytelling for Your Business

The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...

5 Fundamental Principles That Guarantee Success

5 Fundamental Principles That Guarantee Success

Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that...

A Pessimistic Take on the Future of Content Marketing | HackerNoon

A Pessimistic Take on the Future of Content Marketing | HackerNoon

Content marketing has come down to “fast food content." Fast food content marketing is cheap, easy to process, and it comes in unlimited quantities. Who is to blame? Let’s check...

Cookie pop-ups have taken over the internet. Here’s how to stop them.

Cookie pop-ups have taken over the internet. Here’s how to stop them.

I flew to England last year, and boy were my arms tired! Tired of clicking through cookie pop-ups on every website I visited, that is. Surely you know what I’m talking about:...

What Is The Future Of Web 3? - Marketing Analysis

What Is The Future Of Web 3? - Marketing Analysis

Web 3 is a term that refers to the future of the web. It’s a new internet that is built on blockchain technology and peer-to-peer networking. Web 3 offers a more secure,...

If you listen to neuroscience, you'll want to rethink your social media marketing.

If you listen to neuroscience, you'll want to rethink your social media marketing.

When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...

How to Implement a Growth Marketing Strategy for your Online Business

How to Implement a Growth Marketing Strategy for your Online Business

Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing...

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

Business owners and marketers have a tradition of pushing the boundaries of innovation. They're also known for thinking up new and unheard-of ways to drive product awareness and...

9 new features and tools for easier shopping on Google

9 new features and tools for easier shopping on Google

9 new features and tools for easier shopping on Google 9 new features and tools for easier shopping on Google Sep 28, 2022 3D sneakers, buying guides and more shopping features...

Yes, You Can Unify Sales, Marketing And Finance

Yes, You Can Unify Sales, Marketing And Finance

In most companies, there's a constant friction between finance and marketing that really shouldn’t be there. Being successful as a marketer generally means you take the...