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5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...

Creating better ads in a world with only RSAs

Creating better ads in a world with only RSAs

Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been...

How To Deliver a Successful Product Launch

How To Deliver a Successful Product Launch

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....

7 Reasons Marketing Return On Investment is a Challenge

7 Reasons Marketing Return On Investment is a Challenge

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...

What is Google Data Studio and how you can use it

What is Google Data Studio and how you can use it

Analytics has always been a challenge for marketers.  Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher.  In many cases,...

The Virtual Event Marketing Strategy You Need Today

The Virtual Event Marketing Strategy You Need Today

If you’re investing a couple of months out of your life, and potentially thousands of dollars, to plan a virtual event, shouldn’t you have a virtual event marketing strategy to...

Marketers Uneducated, Untrained for Artificial Intelligence

Marketers Uneducated, Untrained for Artificial Intelligence

Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact. The nascent stages of Artificial...

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.  That sounds nice and all but here’s the truth: What...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

How to Grow Your Business with the Help of Digital Marketing

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing.  •...

Abandon Traditional Marketing and Embrace Digital to Fast-Track Your Success - The European Business Review

Abandon Traditional Marketing and Embrace Digital to Fast-Track Your Success - The European Business Review

Digital influencer Vladimer Botsvadze gives his assessment of the emerging trends in the sphere of marketing, notably AI, blockchain and low-code, and offers advice to marketers...