When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...
10/16/2024
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been...
10/07/2024
Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....
09/30/2024
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...
09/29/2024
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many cases,...
09/10/2024
If you’re investing a couple of months out of your life, and potentially thousands of dollars, to plan a virtual event, shouldn’t you have a virtual event marketing strategy to...
09/06/2024
Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact. The nascent stages of Artificial...
09/04/2024
In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy. That sounds nice and all but here’s the truth: What...
08/30/2024
Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...
08/27/2024
There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing. •...
08/26/2024
Digital influencer Vladimer Botsvadze gives his assessment of the emerging trends in the sphere of marketing, notably AI, blockchain and low-code, and offers advice to marketers...
08/20/2024
It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...
08/18/2024