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5 Steps To Build a Content Operations Workflow

5 Steps To Build a Content Operations Workflow

This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help...

The Ultimate Guide to Writing Online - David Perell

The Ultimate Guide to Writing Online - David Perell

I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. When I told my...

Why Your Company Needs Art Direction

Why Your Company Needs Art Direction

Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

Your To-Do List Is, in Fact, Too Long

Your To-Do List Is, in Fact, Too Long

Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...

10 Ways to Improve Brand Storytelling for Your Business

10 Ways to Improve Brand Storytelling for Your Business

The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...

5 Fundamental Principles That Guarantee Success

5 Fundamental Principles That Guarantee Success

Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that...

A Pessimistic Take on the Future of Content Marketing | HackerNoon

A Pessimistic Take on the Future of Content Marketing | HackerNoon

Content marketing has come down to “fast food content." Fast food content marketing is cheap, easy to process, and it comes in unlimited quantities. Who is to blame? Let’s check...

Cookie pop-ups have taken over the internet. Here’s how to stop them.

Cookie pop-ups have taken over the internet. Here’s how to stop them.

I flew to England last year, and boy were my arms tired! Tired of clicking through cookie pop-ups on every website I visited, that is. Surely you know what I’m talking about:...

What Is The Future Of Web 3? - Marketing Analysis

What Is The Future Of Web 3? - Marketing Analysis

Web 3 is a term that refers to the future of the web. It’s a new internet that is built on blockchain technology and peer-to-peer networking. Web 3 offers a more secure,...

If you listen to neuroscience, you'll want to rethink your social media marketing.

If you listen to neuroscience, you'll want to rethink your social media marketing.

When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...

How to Implement a Growth Marketing Strategy for your Online Business

How to Implement a Growth Marketing Strategy for your Online Business

Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing...