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6 Ways You Can Use Twitter Threads to Increase Engagement

6 Ways You Can Use Twitter Threads to Increase Engagement

In November 2017, Twitter doubled its character limit from 140 to 280. This was a vital update, especially for businesses. The funny thing, however, is that 280 characters have...

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...

How to complete a website shutdown with a split migration

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global...

5 Ways to Simplify Your Marketing Workflows

5 Ways to Simplify Your Marketing Workflows

There’s no denying the importance of marketing. This statement may seem obvious in 2022, but even industries and companies that historically never had to focus on marketing are...

Scaling Your Marketing Strategy in Times of Growth

Scaling Your Marketing Strategy in Times of Growth

Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth....

7 data quality best practices to improve data performance | 7wData

7 data quality best practices to improve data performance | 7wData

Data quality is essential for any analysis or business intelligence. Employing best practices lets organizations address issues that become even more critical and challenging as...

Artificial Intelligence And The Future Of Marketing | 7wData

Artificial Intelligence And The Future Of Marketing | 7wData

marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change. In fact, a McKinsey study found...

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Social Proof: Katelyn Bourgoin on Knowing Your Audience

In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology. Welcome to the sixth and final (for...

Inside Bond & Grace, a women-owned publishing house that wants to add context to historical literature

Inside Bond & Grace, a women-owned publishing house that wants to add context to historical literature

Supply chain woes aside, book sales have fared relatively well the last few years, both as consumers had more time to read at home but also as many people turned to nonfiction...

The industry remembers creative icon Dan Wieden

The industry remembers creative icon Dan Wieden

The passing of Dan Wieden, one of the advertising's most influential figures, has sparked an outpouring from industry executives honoring the creator of the timeless “Just Do...

Why You Should Care About Using Fonts on Instagram

Why You Should Care About Using Fonts on Instagram

Published September 30th 2022 Why You Should Care About Using Fonts on Instagram Here’s how to use Instagram’s different font capabilities to solidify your branding on...

Corporate Governance and Growth Strategy at Capital SAFI

Corporate Governance and Growth Strategy at Capital SAFI

Jorge Quintanilla Nielsen started the independent asset management firm Capital SAFI in 2007. Now a leader in Bolivia’s closed-end funds industry, with a total of $430 million...