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A Guide to Digital Accessibility for Your Brand

A Guide to Digital Accessibility for Your Brand

This is a topic we discussed with Alexa Heinrich (a social media manager and digital accessibility advocate) in a previous #TwitterSmarter chat. And it’s something that more...

Funnel content: Save time with content creation, focus on content you need

Funnel content: Save time with content creation, focus on content you need

Do you know why your content creation needs to focus more on creating funnel content? Content that is directly created with one stage in your marketing funnel in mind? The...

What's Brand Storytelling and Why Do You Need It? - Carla Johnson

What's Brand Storytelling and Why Do You Need It? - Carla Johnson

What’s Brand Storytelling and Why Do You Need It? August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well....

How to Create a Content Marketing Strategy: 10 Vital Elements

How to Create a Content Marketing Strategy: 10 Vital Elements

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, when I bring this up in conversations, I notice that the...

Google’s Things to Know SERP Feature

Google’s Things to Know SERP Feature

Now that the May 2022 Core Update is officially rolled out and the dust is settling, we are all looking at the Google SERPs wondering what's changed. Yes, there are always...

When and How to Perform a Content Refresh

When and How to Perform a Content Refresh

Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...

How dopamine fuels the golden rule of content marketing

How dopamine fuels the golden rule of content marketing

Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in...

13 Must-Have Elements Of An Exceptional Blog Post

13 Must-Have Elements Of An Exceptional Blog Post

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That...

How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line | Martech Zone

How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line | Martech Zone

How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line Friday, April 9, 2021 Jeff Beck The last year had implications across industries, and you’re likely on...

10 Reasons You Need A Long-Term Content Strategy

10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they...

Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...

3 Digital Marketing Methods Every Business Needs

3 Digital Marketing Methods Every Business Needs

As a business owner in the 21 century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you...