To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...
09/13/2024
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...
09/01/2024
July 18, 2022 Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all...
08/19/2024
Digital Marketing is becoming an integral part of overall marketing spending for all brands in order to race past the competition. And in that, content marketing takes the...
07/29/2024
SEO is a long-term play. So in the meantime, use content to power the rest of your marketing team and grow your business. This tweet of mine got over 900 likes and sparked...
07/28/2024
5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s...
07/21/2024
People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
07/20/2024
Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical...
07/13/2024
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...
07/11/2024
How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...
07/10/2024
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...
07/03/2024
Content marketing is essential to build brand value and engage the audience towards purchasing your products. Gone are the days when people used to read long texts that provided...
06/26/2024