What is a UGC Creator? And How Do I Become One?
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing...
09/09/2023
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B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn's New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique...
09/09/2023
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10 SaaS marketers share what's NOT working in content marketing anymore - Search Engine Watch
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5...
09/04/2023
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In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...
09/01/2023
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B2B brands should be thinking about TikTok
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
08/25/2023
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Craft the Perfect Headline: Your Content Deserves It
Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...
08/14/2023
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What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review
Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas....
08/13/2023
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Are You Willing To Kill Your Content To Save Yourself?
“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...
08/13/2023
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Get the Full Picture: How to Calculate the True Cost of Content
Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut...
08/11/2023
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Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...
08/08/2023
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4 Simple Ways to Optimize Your Content Marketing Team's Operations
In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention...
08/08/2023
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Marketing Wins During a Recession
Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...
07/30/2023
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