What To Look For When Hiring a Content Marketing Agency
You just got funding and you’re looking to scale your business with content marketing. Or perhaps you tried working with a content marketing agency before but had a bad...
09/20/2023
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Elevating Human-Centered CX in a Tech-Powered World
One of the outcomes of using increasingly automated and intelligent systems in marketing is that many processes are now called “high tech,” meaning more tasks can be executed...
09/20/2023
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Council Post: 5 Types Of Blog Posts That Tend To Go Viral
By Syed Balkhi, founder ofWPBeginner, one of the largest free WordPress resource sites that help small businesses start their websites. It's no secret that blog posts can go...
09/20/2023
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Video Landing Pages: A User's Guide | Vyond
When people think of landing pages, they typically think of long-form sales copy and a suspicious sign-up form. However, if you need landing pages but don’t want to saddle...
09/13/2023
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How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon
Product-led content marketing is when you seamlessly weave your product into your content without pushing it or making it look blatantly promotional. Many popular and successful...
09/13/2023
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The Digital PR Campaign Format Report - Bottled Imagination
The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way...
09/10/2023
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Content Editors: The Training and Skills You Need for In-Demand Jobs
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...
09/10/2023
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What is a UGC Creator? And How Do I Become One?
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing...
09/09/2023
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B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn's New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique...
09/09/2023
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10 SaaS marketers share what's NOT working in content marketing anymore - Search Engine Watch
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5...
09/04/2023
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In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...
09/01/2023
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B2B brands should be thinking about TikTok
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
08/25/2023
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