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Get the Full Picture: How to Calculate the True Cost of Content

Get the Full Picture: How to Calculate the True Cost of Content

Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut...

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...

4 Simple Ways to Optimize Your Content Marketing Team's Operations

4 Simple Ways to Optimize Your Content Marketing Team's Operations

In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention...

Marketing Wins During a Recession

Marketing Wins During a Recession

Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...

How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional...

The digital transformation of a traditional business publisher

The digital transformation of a traditional business publisher

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...

4 Questions To Ask When Your Content Doesn’t Convert Globally

4 Questions To Ask When Your Content Doesn’t Convert Globally

We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that...

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world....

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...