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How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

Top 10 Amazing TikTok Crypto Influencers - Your Escape from 9 to 5

TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional...

The digital transformation of a traditional business publisher

The digital transformation of a traditional business publisher

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...

4 Questions To Ask When Your Content Doesn’t Convert Globally

4 Questions To Ask When Your Content Doesn’t Convert Globally

We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that...

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world....

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the...

How Twitch lost its grip on, and way with, the streaming community

How Twitch lost its grip on, and way with, the streaming community

At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also...

5 Content Marketing Ideas for May 2023

5 Content Marketing Ideas for May 2023

In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating...

The Next Big Thing in Video Content Marketing Trends

The Next Big Thing in Video Content Marketing Trends

Video marketing is growing within the content marketing industry. It’s no surprise that the world has gone video crazy. Check out Youtube or TikTok and catch up on the latest...