Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...
09/01/2023
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
08/25/2023
Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...
08/14/2023
Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas....
08/13/2023
“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...
08/13/2023
Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut...
08/11/2023
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...
08/08/2023
In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention...
08/08/2023
Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...
07/30/2023
Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...
07/14/2023
HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...
07/14/2023
Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...
07/07/2023