Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...
07/07/2023
TikTok is still one of the most widely used social media sites today, with one billion active users per month. TikTok is quickly becoming a go-to medium for instructional...
07/04/2023
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...
06/26/2023
We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that...
06/26/2023
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world....
06/21/2023
Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...
06/20/2023
For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the...
06/20/2023
At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also...
06/19/2023
In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating...
06/19/2023
Video marketing is growing within the content marketing industry. It’s no surprise that the world has gone video crazy. Check out Youtube or TikTok and catch up on the latest...
06/08/2023
Sarah Tolle started her professional life teaching English in Spain and Hungry. On the side, she started writing content for a marketplace startup in the home design industry...
06/08/2023
What follows is an AI-generated transcript. The transcript likely contains errors and is not a substitute for listening to the podcast. Hi, my name is Justin Levy and welcome...
06/06/2023