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8 Reasons Why Content is King in Digital Marketing

8 Reasons Why Content is King in Digital Marketing

Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing...

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

My heart goes out to those of you who were in the path of Hurricane Ian as well as to those of you who are still dealing with the destruction of this year’s earlier hurricanes....

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing...

10 Ways to Improve Your Employer Brand With PR and Content

10 Ways to Improve Your Employer Brand With PR and Content

As a Life Science recruiter or hiring manager,employer branding should be at the forefront of all your recruitment marketing activities. You should be working to establish an...

The Content Entrepreneur’s Mindset ????

The Content Entrepreneur’s Mindset ????

A hub of resources for creators who want to build a six-figure business. Excited to share the new 10k Creator Podcast with Joe Pulizzi and Daren Smith. 10 episodes focusing on...

Influencer Marketing (or Celebrity Endorsement) for Social Good

Influencer Marketing (or Celebrity Endorsement) for Social Good

If you haven’t seenthis videofrom Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up.  Did it make you...

Get Your Product, Ecommerce Experience in Order

Get Your Product, Ecommerce Experience in Order

What can you do to ensure a quality ecommerce and product experience? A lot, it turns out. As ecommerce sales continue to rise dramatically, the digital imperative has hit the...

Creating Effective Content Briefs: The Ultimate Guide For Marketers

Creating Effective Content Briefs: The Ultimate Guide For Marketers

If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.So, why is it that so many content marketing teams try creatin

Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Diane di Costanzo experiences the best of two worlds in a unique content marketing role. As chief content officer, vice president/editorial director at Foundry 360, Dotdash...

A Day in the Life of a Content Marketing Manager

A Day in the Life of a Content Marketing Manager

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing...

25 Best Examples Of Effective FAQ Pages

25 Best Examples Of Effective FAQ Pages

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately...

What To Look For When Hiring a Content Marketing Agency

What To Look For When Hiring a Content Marketing Agency

You just got funding and you’re looking to scale your business with content marketing.  Or perhaps you tried working with a content marketing agency before but had a bad...