Video Landing Pages: A User's Guide | Vyond
When people think of landing pages, they typically think of long-form sales copy and a suspicious sign-up form. However, if you need landing pages but don’t want to saddle...
09/13/2023
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How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon
Product-led content marketing is when you seamlessly weave your product into your content without pushing it or making it look blatantly promotional. Many popular and successful...
09/13/2023
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The Digital PR Campaign Format Report - Bottled Imagination
The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way...
09/10/2023
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Content Editors: The Training and Skills You Need for In-Demand Jobs
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...
09/10/2023
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What is a UGC Creator? And How Do I Become One?
One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing...
09/09/2023
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B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn's New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique...
09/09/2023
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10 SaaS marketers share what's NOT working in content marketing anymore - Search Engine Watch
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see30 percent higher growth rates and 5...
09/04/2023
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In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever
Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...
09/01/2023
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B2B brands should be thinking about TikTok
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
08/25/2023
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Craft the Perfect Headline: Your Content Deserves It
Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...
08/14/2023
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What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review
Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas....
08/13/2023
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Are You Willing To Kill Your Content To Save Yourself?
“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...
08/13/2023
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