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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Four months before its January 2022 debut, GO! Magazine was only an idea. The content team at Pega thought a magazine could work well as a natural extension of the brand’s...

5 Essential Content Structure Elements To Boost Your Content SEO

5 Essential Content Structure Elements To Boost Your Content SEO

When it comes to content marketing, there is no question that search engine optimization (SEO) is a vital tactic for teams. Our friends at Semrush found that SEO was the...

A tale of two pioneering women

A tale of two pioneering women

We corner the market on finding good content ????   View this email in your browser Recent subscriber? Here's some background about this newsletter. Was this email forwarded to...

5 Steps To A Process-Driven Lead Generation Strategy

5 Steps To A Process-Driven Lead Generation Strategy

Law 5 Steps To A Process-Driven Lead Generation Strategy Generating leads is essential to the success of any business, no matter what industry it operates in. However,...

B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries - Heinz Marketing

B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

Best Paraphrasers For Your Perfect Content Marketing Strategy - The European Business Review

Best Paraphrasers For Your Perfect Content Marketing Strategy - The European Business Review

Paraphrasing tool has become an important part of a writer’s life. It has become a must-have tool to deal with some conditions.  The major problem that many writers have to...

5 Top Tips to Produce Content That Converts

5 Top Tips to Produce Content That Converts

There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five...

The CXO's Guide to Digital Asset Management

The CXO's Guide to Digital Asset Management

October 5, 2022 If you’re a chief experience officer (CXO) at a large company, proper digital asset management can help you deliver stellar experiences to your customers across...

The Counterintuitive Way to Exceed Your Audience's Expectations

The Counterintuitive Way to Exceed Your Audience's Expectations

I want to tell you about a paradox involving creative work that, because it's hidden, often holds us back without us realizing. I also need to tell you the story of a seemingly...

Advocacy Stories: An Easier Way to Create & Share Content

Advocacy Stories: An Easier Way to Create & Share Content

You create tons of content for your advocates every day. Any social media manager will tell you that advocacy takes time – and if there’s any one resource social media managers...

8 Reasons Why Content is King in Digital Marketing

8 Reasons Why Content is King in Digital Marketing

Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing...

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

How Do You Find The Strength To Keep Going Despite What Life Puts In Your Path - Heidi Cohen

My heart goes out to those of you who were in the path of Hurricane Ian as well as to those of you who are still dealing with the destruction of this year’s earlier hurricanes....