Articles about content marketing


What is Dark Social and How Is It Affecting Your Brand?

Last updated: 11/27/2020

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue...

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How to Step Up Your Content Marketing Strategy in 2021

Last updated: 11/27/2020

Are you looking for a way to step up your content marketing strategy in 2021? If so, you’re not alone. Plenty of business owners use content to reach their target audience and...

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Why Structured Content is Essential to Digital Success

Last updated: 11/26/2020

Creating “good content” is not enough to grow your visibility and connect with your target audience. In order to succeed in today’s digital economy, you need to structure your...

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10 Email Marketing Benefits You Need for Your Business

Last updated: 11/25/2020

Are you on the fence about using email marketing for your small business? Does it feel like just another thing to add to your already jam-packed to-do list? As business...

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Building Trust With Your B2B Customers Through Better Content

Last updated: 11/24/2020

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don't only read one piece of content and then suddenly decide to purchase a piece...

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9 Best Ways to Improve Your Content Writing Skills

Last updated: 11/24/2020

Why does it matter if your content rocks or sucks? Because content (or rather digital content) literally holds the key to netizens’ hearts. Unless you’ve been living under a...

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How to Use Live Chat Data to Drive New Content Marketing Ideas

Last updated: 11/23/2020

Usually considered the domain of customer service professionals, live chat has big potential for content marketers. Your tried-and-tested methods of collecting and analyzing...

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5 Content Marketing Trends That Will Hold Firm in 2021

Last updated: 11/23/2020

5 Content Marketing Trends That Will Hold Firm in 2021 Question. ❓ How is your business traffic growth and revenue doing amidst the COVID-19 pandemic? Are you staying ahead of...

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3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

Last updated: 11/22/2020

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent...

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Why social commerce will rule social media in 2020

Last updated: 11/21/2020

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get all the details here. It can be hard to predict the...

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