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9 Reasons Why Content Marketing Might Not Be The Best Idea for Your Business

9 Reasons Why Content Marketing Might Not Be The Best Idea for Your Business

Just about every business is doing content marketing right now – well, at least 70%. The belief that content marketing will prevail in the future rings true since it is the...

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

While it may feel like you can document your annual content marketing plan and let it run its course, it needs a mid-year check-in. What newopportunities and threats exist? Have...

My Journey Toward Becoming A More Quantitative Marketer — Your Content Career Headquarters

My Journey Toward Becoming A More Quantitative Marketer — Your Content Career Headquarters

Should I focus on getting better at Google Analytics?  What did it mean to be “good with data”? So while I dabbled over the years, I failed to really make progress on my rather...

Council Post: What Your Competitors Can Tell You About Your Content

Council Post: What Your Competitors Can Tell You About Your Content

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agencyLouder.Online. When done right, content marketing is an excellent digital...

How a Social Media Audit Can Improve Your Content Strategy

How a Social Media Audit Can Improve Your Content Strategy

It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a...

What Is Blogging? What tasks does blogging include?

What Is Blogging? What tasks does blogging include?

Are you a blogger? Have you ever tried to explain to a non-blogger what you are doing for a living? I have. And I find it extremely hard to tell someone who is not a digital...

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. From using visuals to swiftly putting the content out there,...

What is quality content?

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content...

Google Answers If Adding Content Daily Increases Rankings

Google Answers If Adding Content Daily Increases Rankings

Google conducted an SEO office hours hangout in which someone asked if adding content on a regular basis was helpful for ranking. It’s a good question because it’s commonly...

Council Post: How To Map Your Content To Your Customer Journey

Council Post: How To Map Your Content To Your Customer Journey

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agencyLouder.Online. Content marketing has always been about helping a target market...

Top E-A-T Factors: What I Learned After Analyzing 70 SERPs | Brafton

Top E-A-T Factors: What I Learned After Analyzing 70 SERPs | Brafton

Thanks for your message! We'll be in touch shortly. Top E-A-T Factors: What I Learned After Analyzing 70 SERPs September 8, 2022 With every Google algorithm change, the...

What You Need in the Pursuit of a Lifestyle Brand

What You Need in the Pursuit of a Lifestyle Brand

Lifestyle brands just happen organically, right? Wrong. More insights — and action steps — to becoming a lifestyle brand vs. a product-centric one. This is the second in a...