People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
07/20/2024
Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical...
07/13/2024
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...
07/11/2024
How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...
07/10/2024
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...
07/03/2024
Content marketing is essential to build brand value and engage the audience towards purchasing your products. Gone are the days when people used to read long texts that provided...
06/26/2024
Social media networks have made the news for all the wrong reasons this year. But LinkedIn is the exception, rolling out a steady stream of new features and avoiding...
06/13/2024
5 Reasons Companies Are Going Headless Friday, August 19, 2022 Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt...
05/01/2024
11 Creative Content Marketing Ideas To Make You Stand Out Share Art may seem like a foreign language to you, but creativity comes in many forms. While you might not be compared...
04/28/2024
Start Growth Hacking Your Company If you’re just getting started with growth hacking for your company, you’ll want to read through all three sections. And at the end, if you’re...
04/24/2024
Blogging is an excellent way to share your thoughts and opinions, grow your business and develop an online brand. But for your blog to succeed, you must find ways to promote and...
04/23/2024
So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time? Then you have to know about a bunch of Twitter...
04/18/2024