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The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...

What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could...

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly...

Five Essential Multichannel Marketing Tactics for 2018

Five Essential Multichannel Marketing Tactics for 2018

Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences. Your customer is...

Everything you need to know about the Google Chrome ad blocker

Everything you need to know about the Google Chrome ad blocker

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing...

FAQ: Google Chrome ad blocking is here. Everything you need to know

FAQ: Google Chrome ad blocking is here. Everything you need to know

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after...

How To Dominate Google Merchant Center [Podcast]

How To Dominate Google Merchant Center [Podcast]

So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...

12 Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

12 Paid Advertising, Business Conversions, and LinkedIn Marketing Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...