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Targeted Advertising: Does it Actually Work?

Targeted Advertising: Does it Actually Work?

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...

Study Shows How Business Values Are Changing, What It Means For Advertising

Study Shows How Business Values Are Changing, What It Means For Advertising

There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American...

How brands are approaching DE&I in influencer marketing

How brands are approaching DE&I in influencer marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as...

Journey Advertising 101 - Advertising Week

Journey Advertising 101 - Advertising Week

The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...

Branding vs Marketing vs Advertising

Branding vs Marketing vs Advertising

Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...

A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly - Advertising Week

A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly - Advertising Week

It isn’t an understatement, says Victor Lee, President of Advantage Unified Commerce, to say the retail industry has reached a pivotal moment where brands are no longer in a...

Masters of the metaverse

Masters of the metaverse

“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand...

How can SEO Content Writing help a Brand? - Digital Journal

How can SEO Content Writing help a Brand? - Digital Journal

With expertise in SEO content writing services, Content Whale is a content writing agency that can meet all your needs, whether it is content for on-page or off-page SEO. Any...

The Beginner's Guide to SEO For A Brand New Domain

The Beginner's Guide to SEO For A Brand New Domain

If you have a business to run, it needs to have a website. But not just any website will suffice to give your results. SEO is the new medicine for websites, mobile applications,...