By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...
10/13/2024
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...
10/08/2024
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...
09/27/2024
By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...
09/25/2024
In the digital age, dynamic web content and top-notch marketing material aren’t just a good idea for those who run their own businesses. They’re a necessity, but not everyone...
09/23/2024
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...
09/17/2024
It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...
09/16/2024
If the modern-day CMO could travel back just a few decades in time it would be fascinating to compare what prevents them getting a good night’s sleep today with the problems...
09/11/2024
A landing page is more than just another place to host your content or digital marketing copy. It’s a website specially designed with a dedicated purpose in mind — to interest...
09/07/2024
A 2022 Super Bowl commercial starring Matt Damon brought the emerging world of cryptocurrency into the living rooms of 112.3 million viewers. Downloads of cryptocurrency apps...
08/24/2024
I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
08/09/2024
Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting...
08/02/2024