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Reframing Influence: Introducing the B2B Creators Influence Framework

Reframing Influence: Introducing the B2B Creators Influence Framework

Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I...

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...

What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could...

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly...