Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I...
02/21/2023
In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...
02/21/2023
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...
02/07/2023
November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...
02/01/2023
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
01/28/2023
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...
01/19/2023
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
01/16/2023
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could...
12/31/2022
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...
12/31/2022