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Marketing and the metaverse

Marketing and the metaverse

CMO takes a deep dive into the world of the metaverse, the brands innovating in this space and how you can start to build your strategy It’s been described as the new age of...

How Will Brands Show Up in the Metaverse? Our Predictions

How Will Brands Show Up in the Metaverse? Our Predictions

Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. And it has the...

How AI Is Transforming Content Marketing For Brands

How AI Is Transforming Content Marketing For Brands

If AI is transforming every form of human enterprise, can content marketing be far behind? An area that’s long been associated with creativity, innovation and strategy – all...

Executive Personal Branding: The Ultimate Guide for Success

Executive Personal Branding: The Ultimate Guide for Success

Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce...

3 Easy Ways to Target Your Potential Customers

3 Easy Ways to Target Your Potential Customers

3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t...

How should brands measure ROI in the metaverse?

How should brands measure ROI in the metaverse?

The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content...

Phenomenon Rebrands as Human Standard

Phenomenon Rebrands as Human Standard

Los Angeles-based strategy and creative agency Phenomenon has changed its name and its focus. The new agency will be called Human Standard, which it stated was done to reflect...

5 ways to monitor and improve your brand health on social media

5 ways to monitor and improve your brand health on social media

Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...

Growing Your Personal Brand With Online And Offline Branding

Growing Your Personal Brand With Online And Offline Branding

In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...

Are logos really all starting to look the same?

Are logos really all starting to look the same?

Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The...

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the...