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Don't fall into the personal brand trap

Don't fall into the personal brand trap

It’s not unusual for corporate memes to leak into everyday use. Perhaps you’ve noticed an influx of “ninjas,” “mavens,” and “gurus” populating your social networks as of late?...

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...

Everything you need to know about... rebranding

Everything you need to know about... rebranding

Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one,...

How Brands Can Use AI For Strategy Work

How Brands Can Use AI For Strategy Work

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability...

Brand Your Phone Call, Strengthen Your Brand Reputation

Brand Your Phone Call, Strengthen Your Brand Reputation

Charles Morgan, a wearer of many hats, serves as chairman and CEO of First Orion. Since its founding in 2008, Morgan has guided First Orion, and the company offers the...

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what...

How To Create Brand Touchpoints That Engage Both Customers And Employees

How To Create Brand Touchpoints That Engage Both Customers And Employees

When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all,...

Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How To Boost Your CQ

Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How To Boost Your CQ

I work with brands from all around the world, and I've noticed that organizations are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed the same thing....

Destination Branding Comes of Age - Advertising Week

Destination Branding Comes of Age - Advertising Week

When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a...

6 Google Business Profile Tips For Hotel Brands

6 Google Business Profile Tips For Hotel Brands

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over...

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people...