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Council Post: How To Build Brands That Resonate

Council Post: How To Build Brands That Resonate

The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand...

Golden raises $40m Series B to build the decentralized protocol for knowledge

Golden raises $40m Series B to build the decentralized protocol for knowledge

We’re proud to announce a $40m Series B led by a16z crypto with Ali Yahya joining the board alongside current board member Marc Andreessen, bringing our total funding to ~$60m....

U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix

U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix

Tech, retail and snack brands dominate U.S. Gen Z adults’ current favorite brands, according to Morning Consult’s latest analysis of the cohort.  Four out of Gen Z adults’ top...

Sorry, Hard Seltzer — Beer Companies Are Into Canned Cocktails Now

Sorry, Hard Seltzer — Beer Companies Are Into Canned Cocktails Now

Hard seltzer has lost its fizz. Now canned cocktails are all the buzz. Also known as ready-to-drink, or RTD, cocktails, the canned drinks were the fastest-growing spirits...

Brand Humility... Clandestine Events + Experiences

Brand Humility... Clandestine Events + Experiences

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and...

What Is The Business Impact Of Web3?

What Is The Business Impact Of Web3?

Web3 technology is gaining traction — and in many ways, it is leading the charge of political and economic revolution. Many leaders and innovators are taking up the challenge of...

Why the media industry embraces martech transformation to win over consumers

Why the media industry embraces martech transformation to win over consumers

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Think about this for a...

Generating Positive Word of Mouth on Twitter

Generating Positive Word of Mouth on Twitter

We’ve all seen brands that get so much love and attention on social media. We’ve even praised and vouched for our favorite brands. Why do we do that? And how can we get other...

Twitter Marketing Best Practices: How to Find Success on the Platform

Twitter Marketing Best Practices: How to Find Success on the Platform

I’ve been using Twitter actively since 2007. Over the years, I have used the app differently, but it has always been a place for me to learn, share information, and engage...

The First Rule of Extreme Rules Is There Are No Rules

The First Rule of Extreme Rules Is There Are No Rules

For the first time in forever, it looks as though Saturday night’s Extreme Ruleswill actually be, well, extreme. Much more important to us here in the Palace of Wisdom, though,...

jeremy hutchison comically reinterprets the marketing of luxurious brands & ancient myths

jeremy hutchison comically reinterprets the marketing of luxurious brands & ancient myths

The Never Never is a quirky body of work that investigates how fake news is broadcasted through media and manifests in society. Produced by the UK artist Jeremy Hutchison and...

Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI, a platform for consumer packaged goods companies that uses AI to provide recommendations on how to price, distribute and promote their products in physical stores,...