6 Ways To Build Business Brand Awareness

6 Ways To Build Business Brand Awareness

Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....

Small businesses Have Consumer Trust, But They Need to Do More

Small businesses Have Consumer Trust, But They Need to Do More

Almost two-thirds or 62% of consumers say they trust small/local businesses more than major retailers. This is compared to 36% who said they trust large, national retailers. But...

Every Entrepreneur Should Learn How to Be a Better Presenter

Every Entrepreneur Should Learn How to Be a Better Presenter

Although the business world is still largely digital, soon enough you'll be back in front of real groups presenting your business ideas, making sales pitches, or looking for...

Use Artificial Intelligence to Make Customer Experience More Human

Use Artificial Intelligence to Make Customer Experience More Human

Customers want more personal connections with brands. That’s what we’ve come to expect with many of the most respected brands today. Lululemon, Amazon and Starbucks, for...

Could your brand benefit from the 'diversity dividend'?

Could your brand benefit from the 'diversity dividend'?

Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth. Making people feel good has long...

How to Know It's Time For A Rebrand

How to Know It's Time For A Rebrand

The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money,...

What Social Media Managers Want You to Know

What Social Media Managers Want You to Know

Since 2010, Social Media Day has been celebrated (annually on June 30th) amongst professionals in the marketing and advertising industry to recognize social media marketers,...

Why Customer Experience Extends Beyond the Interactions Brands Control

Why Customer Experience Extends Beyond the Interactions Brands Control

Why Customer Experience Extends Beyond the Interactions Brands Control It’s time for a 360-degree approach that includes third-party apps and services By Andy MacMillan, CEO,...

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Your consulting/advisory business is tooling along—you’re making money, your revenue trend is steadily up, you’re adding clients and buyers. But something is still missing. You...

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

Relationships are an essential part of building and marketing any business. But they’re especially essential in the B2B sector. From online networking to meeting prospects and...

4 Tips for Launching a Pet-oriented Social Media Campaign

4 Tips for Launching a Pet-oriented Social Media Campaign

Of all the marketing tools currently available to entrepreneurs, social media is one of the most powerful. Not only is it relatively inexpensive to use, but it can also...

Is Your Brand Ready for Voice Content?

Is Your Brand Ready for Voice Content?

For years now, the idea of voice technology catching up to our chatty ways felt like a faraway future as opposed to an imminent reality. But as smart speakers and voice...