Articles about branding


Brands can use two of the four Ps to tilt the odds in their favour

Last updated: 02/24/2021

In this exclusive extract from his new book, Go Luck Yourself, Lucky Generals founder Andy Nairn explores the role of luck in building a brand and how a mathematician might...

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A business framework to help future-proof your brand in 2021

Last updated: 02/18/2021

Few points in history have presented businesses with such challenging conditions as COVID-19. The worldwide pandemic has upended business models and practices — leaving many...

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Branding in the Age of Social Media

Last updated: 02/17/2021

Branding in the Age of Social Media A better alternative to branded content by From the Magazine (March 2016) · Long read Summary.    Social media was supposed to...

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How Website Personalization Can Boost Your Sales

Last updated: 02/14/2021

Law How Website Personalization Can Boost Your Sales If you haven’t started personalizing your website, you should start ASAP. If you’re wondering what personalization is, the...

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Council Post: Branding Is The New Advertising: Three Ways To Make Your Brand Stronger

Last updated: 02/11/2021

Co-founder and Chief Innovation Officer at Future London Academy, an executive school for creatives. Remember Mad Men and how glamorous the life of an ad man was? Advertising...

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Why Real Estate Agents are Prioritizing Social Media More than Email in 2021

Last updated: 02/10/2021

Like most sectors, the real estate industry has been hugely impacted by the COVID-19 pandemic. Unlike many small businesses, however, agencies are also encountering a booming...

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5 Reasons Why Product Labeling Is Important In Every Business

Last updated: 02/09/2021

Law 5 Reasons Why Product Labeling Is Important In Every Business Whether people like it or not, product labels have become a huge part of every business. This material produces...

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How the Evolution of Video Content Will Influence Brand Visibility in 2021

Last updated: 02/08/2021

In 2021, videos will rule the online space more than ever. From brand videos to live videos and general video content, videos have received the greatest possible boost from...

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How to Market Effectively in 2021: Integrate Performance and Brand Marketing

Last updated: 02/07/2021

There's never been a better time to understand the value of brand marketing. In 2021, people are hyper-aware of how brands are positioning themselves (as well as noting their...

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B2B Technology Brands Trust TopRank Marketing to Drive Growth in 2021

Last updated: 02/04/2021

The dynamic nature of business in the B2B world during 2020 challenged many brands to find more strategic, reliable, efficient and effective marketing partners to guide them...

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