Articles about branding


6 Ways to Give Your Brand Personality [podcast]

Last updated: 07/09/2020

Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have...

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The Post-COVID-19 Digital Brand Landscape

Last updated: 07/09/2020

Zoom conferences, Instagram Music festivals, TikTok Cloud Raves — COVID-19 has exponentially propelled our use of tech platforms for immersive experiences, connection and...

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5 Ways Brands Can Take Meaningful Action During This Time

Last updated: 07/07/2020

Right now, it is not business as usual. There’s no “going back to normal”.  Charged conversations and changing times call for meaningful, intentional action on the part of large...

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8 Brands That Do Great Instagram Marketing

Last updated: 07/06/2020

Law 8 Brands That Do Great Instagram Marketing Instagram rapidly became one of the top social media networks for marketing, especially for retail, beauty, fashion, and food...

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5 Ways to Make Brand Social Media Profiles More Compelling

Last updated: 07/05/2020

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for...

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Why Content Marketing is More Important Than Ever for B2B Brands

Last updated: 07/04/2020

In his recently published eBook,Corona Marketing,Joe Pulizzirecounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a...

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How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Last updated: 07/02/2020

Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part...

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Online Branding: 7 Key Tips For Branding Your Business Online

Last updated: 06/28/2020

Contact Online Branding: 7 Key Tips For Branding Your Business Online Did you know that more than 90% of marketers put branding awareness as their top goal? Statistics suggest...

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The Importance of Branding: Why Branding Matters for Your Business [Contributed Blog]

Last updated: 06/25/2020

Whether you’re a small business or run a large corporation, branding is key to establishing your own identity with your audience. No matter what kind of company you run, there...

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How To Maintain Brand Consistency Alongside Business Growth: 3 Tips

Last updated: 06/18/2020

If you struggle with converting visitors into customers, it may have something to do with brand consistency. Did you know that only 22 percent of businesses are satisfied with...

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