Articles about branding


The importance of design to brand success

Last updated: 05/06/2021

The dominant narrative in the marketing world right now is that of the “new normal” and technology’s role in easing the journey towards post-COVID prosperity. However, there are...

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3 Proven Ways to Earn Search Rankings & Links

Last updated: 05/06/2021

We all want to earn the kind of high-quality links that will improve organic ranking and drive referral traffic so we can grow our business. But that’s easier said than...

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When Did Marketers Stop Trusting Creative to Take the Lead?

Last updated: 04/27/2021

You don’t have to look much further than the brands marketing during the Covid-19 crisis to realize that consumers crave more authenticity and creativity from companies that...

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The role of brand in combating climate crisis

Last updated: 04/25/2021

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights...

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How To Write An Authentic Personal Brand Story And Make An Impact Now

Last updated: 04/25/2021

Businesses have repeatedly developed mission statements and brand stories, offering potential customers or partners an explanation of why they exist. These manifestos affirm an...

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Advice For Brands Looking To Utilize Social Media Influencers In 2021

Last updated: 04/24/2021

For years, brands large and small have been benefiting frominfluencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be...

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How to Push Customers Down the Brand Loyalty Funnel

Last updated: 04/24/2021

Marketers understand that the most valuable customers are not just those who buy, but those who buy often, buy and tell a friend, buy and remember. Generating new interest in a...

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3 ways Tagging empowers brands to scale their customer responsiveness

Last updated: 04/22/2021

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service,...

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Is Your Ecommerce Branding Up to Scratch

Last updated: 04/21/2021

Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about...

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10 Tips to Improve Your Online Reputation with Reviews and Social Media

Last updated: 04/20/2021

As a small business, your reputation is everything. So many customers today look online to find out more about the companies they work with. So managing your reputation on these...

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