Burger King made a surprisingly good ad about net neutrality

Burger King made a surprisingly good ad about net neutrality

Burger King — a fast-food chain that sells cheap beef — apparently understands net neutrality more than the average member of Congress. The company released an ad today...

The 7 biggest trends driving customer loyalty

The 7 biggest trends driving customer loyalty

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving...

Aldi, Lidl and Netflix named top brands for UK consumers by YouGov

Aldi, Lidl and Netflix named top brands for UK consumers by YouGov

Netflix has joined Aldi and Lidl as one of the UK’s top brands for consumers, according to YouGov’s annual BrandIndex list, which measures the British public’s perception of...

After H&M Debacle, Business Booms for Reputation Firms

After H&M Debacle, Business Booms for Reputation Firms

It was a rough start to 2018 for H&M, and other retailers are paying attention, knowing that their brand could easily come under fire next. Reputation management consulting...

Snapchat updates app install ads with quicker deep links, deeper analytics

Snapchat updates app install ads with quicker deep links, deeper analytics

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app....

6 Ways to Use Hashtags in Instagram Stories | Social Media Strategy

6 Ways to Use Hashtags in Instagram Stories | Social Media Strategy

You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put...

WhatsApp officially launches app, profiles for businesses

WhatsApp officially launches app, profiles for businesses

Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service officially rolled out business-specific...

Innovation: How can brands keep up with unpredictable audiences?

Innovation: How can brands keep up with unpredictable audiences?

In a rush to stay relevant to keep up with the changing consumer needs and expectations, many brands are investing in new technologies to help them innovate. But does the key to...

How the Art & Culture app went from dormant to viral: 4 lessons

How the Art & Culture app went from dormant to viral: 4 lessons

It was a Google app that no one used—until they could take a selfie with it. Although Google launched the app in 2016, it hadn’t received much traction until a portrait feature...

Five trends that will change the media landscape in 2018

Five trends that will change the media landscape in 2018

Streaming services are working hard to steal eyeballs from traditional broadcasters – and they seem to be succeeding. Netflix beat analysts’ expectations by adding 5.3 million...

How to tailor your videos for different social media platforms

How to tailor your videos for different social media platforms

Video is far more than just the latest social media buzz or digital trend. It’s fast replacing written and other static content, as the most dominant form of digital...

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales

The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that brings with it a handful of premium fruity...