Articles about branding


When You Need Branding And When You Need Marketing

Last updated: 12/05/2020

“Brand” is one of those words that is either overly misused or completely misunderstood. In either case, it’s not going to do you any favors until you know what it is, why you...

Read full article


How To Build Your Personal Brand Online

Last updated: 12/05/2020

When thinking about science and education, names like Bill Nye and Neil DeGrasse Tyson come to mind. This is an example of personal branding in action. If you’re able to come...

Read full article


3 Reasons Brands Should NOT Do Influencer Marketing

Last updated: 12/04/2020

There are thousands of articles that picture influencer marketing as a must-have component for brand growth. Content that propagates the lucrative perspectives of influencer...

Read full article


3 Effective SEO Strategies to Beat Competitors in a Competitive Market

Last updated: 12/02/2020

Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy. Chances are the businesses currently dominating...

Read full article


7 Content Marketing Trends to Watch in 2021

Last updated: 11/29/2020

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat...

Read full article


How to Build a Strong Visual Brand Identity That Will Make Your Business Stand Out

Last updated: 11/29/2020

How to Build a Strong Visual Brand Identity That Will Make Your Business Stand Out What's your business's brand identity like? Does it need improvement? Do you even have...

Read full article


Branding Yourself in the Business World

Last updated: 11/26/2020

Do you want to go into a career in business? You need to brand yourself for the business world. Even if you want to be an employee, branding yourself can help you stand out in a...

Read full article


3 Key Paid Social Trends for 2021

Last updated: 11/25/2020

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent...

Read full article


Banding Together: 5 Ways to Build a Brand Community

Last updated: 11/23/2020

Everyone loves an easy Earn & Burn loyalty program, but many customers are looking for more. Step up to the plate by fostering a brand community with your loyalty program....

Read full article


5 Creative Ways Brands Are Using Influencers

Last updated: 11/21/2020

From product discovery to shattering stereotypes, there’s no shortage of creative ways to leverage influencers. Here are five worth checking out. Most people tend to associate...

Read full article