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How should brands measure ROI in the metaverse?

How should brands measure ROI in the metaverse?

The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content...

Phenomenon Rebrands as Human Standard

Phenomenon Rebrands as Human Standard

Los Angeles-based strategy and creative agency Phenomenon has changed its name and its focus. The new agency will be called Human Standard, which it stated was done to reflect...

5 ways to monitor and improve your brand health on social media

5 ways to monitor and improve your brand health on social media

Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...

Growing Your Personal Brand With Online And Offline Branding

Growing Your Personal Brand With Online And Offline Branding

In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...

Are logos really all starting to look the same?

Are logos really all starting to look the same?

Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The...

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the...

3 issues plaguing B2B marketers

3 issues plaguing B2B marketers

Three issues plaguing B2B marketers. Confidence among B2B marketing leaders in achieving their brand goals is high. Over 50% of respondents say they are “reasonably confident”...

15 Brand Voice Examples You Must Know to Inspire Your Own

15 Brand Voice Examples You Must Know to Inspire Your Own

One of the goals of branding is to create a unique brand voice that stands out from competitors.  After all, in today’s competitive business world, it can be easy to get lost...

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...

‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains

‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains

“How did life turn into something that needs to be performed, not lived?”  Beat Kaspar Baudenbacher poses this question almost off-handedly in tiny text at the bottom of the...

TikTok’s new avatar feature could help brands without mascots on the platform

TikTok’s new avatar feature could help brands without mascots on the platform

Anyone who has lost hours of their life scrolling through TikTok probably knows that brand mascots have performed exceptionally well for marketers on the platform, from Duolingo...