Articles about branding


Brand and Digital Marketing

Last updated: 04/02/2020

Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing...

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How brands are getting involved with music in this digital age

Last updated: 03/30/2020

When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation...

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Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak

Last updated: 03/28/2020

Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis. The...

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6 Ways to Strengthen Your Brand Through Customer Service

Last updated: 03/26/2020

A brand is the front line of any business and what customers retain in their heads in the long run. Therefore, strengthening it is crucial for the success of your business....

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How to Find Influencers to Follow on Snapchat

Last updated: 03/24/2020

Snapchat is huge. Despite hits and losses, it’s still gaining millions of new users per year. In fact, it now has over 218 million daily active users. As a marketer, this...

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The Top 5 Social Media Strategies For Marketing Success in 2020 - Keyhole

Last updated: 03/24/2020

What activities do you need to include in your social media strategy to stay on top of your game in 2020? We’ll reveal the top 5 strategies you can implement into your current...

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How brands are encouraging social distancing – Econsultancy

Last updated: 03/23/2020

Being ‘business as normal’ can feel a bit insensitive, but constant reminders can also come across as scaremongering. It’s particularly difficult for brands in sectors such as...

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Consumers Already Grading How Brands Respond To Crisis

Last updated: 03/23/2020

While it’s way too early to predict how -- or even if -- the fast-moving COVID-19 pandemic may change consumer behavior in the long run, new research from GfK finds that they’re...

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3 Branding Tips to Bring Your Startup's Story to Life

Last updated: 03/23/2020

Not so long ago, if somebody mentioned owning a startup, you could assume it was all about a nifty app or gizmo. But these days, food is the new tech. While food and beverage...

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How to Create Visual Content That’s Worth a Thousand Shares

Last updated: 03/20/2020

Content Creation / Blogging / Social Media / Examples / Tools and technologies How to Create Visual Content That’s Worth a Thousand Shares Editor’s note: We’ve updated this post...

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