Starting a business is easy, but handling it throughout the years is a tough task. Whether you’re a marketer or a business owner there are some terms and conditions that imply...
06/29/2024
It’s not unusual for corporate memes to leak into everyday use. Perhaps you’ve noticed an influx of “ninjas,” “mavens,” and “gurus” populating your social networks as of late?...
06/24/2024
In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...
06/21/2024
Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one,...
05/03/2024
Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...
05/03/2024
10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability...
05/02/2024
Charles Morgan, a wearer of many hats, serves as chairman and CEO of First Orion. Since its founding in 2008, Morgan has guided First Orion, and the company offers the...
04/28/2024
Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what...
04/23/2024
When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all,...
04/19/2024
I work with brands from all around the world, and I've noticed that organizations are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed the same thing....
04/19/2024
When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a...
04/16/2024
Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over...
04/13/2024