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Growing Your Personal Brand With Online And Offline Branding

Growing Your Personal Brand With Online And Offline Branding

In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...

Are logos really all starting to look the same?

Are logos really all starting to look the same?

Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The...

AI Content Marketing: What’s the Impact of AI on Content Creation?

AI Content Marketing: What’s the Impact of AI on Content Creation?

Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices.  Marketing, sales, and customer service can all benefit from the...

3 issues plaguing B2B marketers

3 issues plaguing B2B marketers

Three issues plaguing B2B marketers. Confidence among B2B marketing leaders in achieving their brand goals is high. Over 50% of respondents say they are “reasonably confident”...

15 Brand Voice Examples You Must Know to Inspire Your Own

15 Brand Voice Examples You Must Know to Inspire Your Own

One of the goals of branding is to create a unique brand voice that stands out from competitors.  After all, in today’s competitive business world, it can be easy to get lost...

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...

‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains

‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains

“How did life turn into something that needs to be performed, not lived?”  Beat Kaspar Baudenbacher poses this question almost off-handedly in tiny text at the bottom of the...

TikTok’s new avatar feature could help brands without mascots on the platform

TikTok’s new avatar feature could help brands without mascots on the platform

Anyone who has lost hours of their life scrolling through TikTok probably knows that brand mascots have performed exceptionally well for marketers on the platform, from Duolingo...

What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...

Q&A: Reed Collins - We Need to be Practical on What Brands Can Promise and What They Can Deliver

Q&A: Reed Collins - We Need to be Practical on What Brands Can Promise and What They Can Deliver

Branding in Asia recently caught up with a longtime fixture in the creative world, Reed Collins, Ogilvy’s Chief Creative Officer for APAC. Collins has been with the agency for...

What is Social Branding + Best Strategies to Grow on Social Media

What is Social Branding + Best Strategies to Grow on Social Media

When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its...

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...