How to Go Live on TikTok
- Read original article here
TikTok’s Live feature is a blank canvas that creators have adopted in different ways. There are people who play games, using it like one would use Twitch, as well as people whomake personalized acrylic cups.
Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. It’s also a great way to increase revenue for both creators and brands. Data.AI estimates that consumers will spend $6.78 billion via social apps this year and that the majority of this spending will be fans sending money to their favorite creators.
But, before you can start going live on TikTok, you’ll need to meet some requirements:
Once you have these, then you’re ready to start streaming! In this article, we’ll explain how you can set up your TikTok Live and start connecting with your audience in a new way.
To get started, follow these simple steps:
If you want your content to stand out amongst the thousands of other live streams going on at any given moment, you’ll need to be strategic with your Lives. Here are some tips to consider when developing your TikTok Live strategy:
Whether it’s through behind-the-scenes content, Q&As, or promoting products — the opportunities for TikTok Lives are endless.
In this (paywalled) Insider article, one of the interviewed marketing agencies said that TikTok Live is a way to reach people that can only be likened to campaigns in a store or mall. From brands to creators, here are some ideas to use for your next Live stream.
TikTok Live is a great way to engage your audience and answer their questions. If there are questions that come up frequently in the comments, Live is the perfect opportunity to interact in real-time with your followers and give them answers. So, if you’re launching a new product or collection, or just want to connect with your audience, opening up for questions in real time can help you build strong relationships with your audience.
Although the feature isn’t available to everyone yet, getting acquainted with TikTok Live can give your brand a leg up.
Live shopping will allow brands to integrate the products they share on their TikTok Shopping tab into a live session. This feature connects brands with their audiences in real-time while also helping users buy what they discover while watching a brand's stream. Leverage live shopping to give your audience more opportunities to engage with and shop from your brand.
An easy idea to execute for TikTok Live is showing what goes on behind the scenes at your office or in a creative process. It allows you to be more transparent with your audience and give them a peek at what it takes to create content or make a product.
Taking audience requests for creative projects is also a good way to engage and grow your following. Several creators have taken advantage of this format to create personalized items on camera and ship them to their active followers. You can simultaneously reward your followers while encouraging them to participate in your Lives or buy your products.
TikTok Live allows you to bring someone “on stage” with you, opening the door for multiple opportunities for collaboration. Creators can work with brands and vice versa on Live interviews, sponsored content or takeovers which are popular on Instagram.
Going live can be a great way to increase brand awareness, generate leads, and even drive conversions. But more importantly, it lets you connect with your community and engage with them on a more intimate level.
Want more advice on making the most of TikTok for marketing your products and growing your audience? Check outThe Ultimate TikTok Marketing Guide.
