Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...
05/16/2023
The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...
05/09/2023
Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...
05/08/2023
As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no...
05/08/2023
Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...
05/03/2023
Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web...
04/27/2023
Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their...
04/24/2023
As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...
04/20/2023
What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...
04/19/2023
Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...
04/19/2023
Once you’ve mastered the basics of Google Docs, it’s time take your documents up a notch. Some documents need to include citations, while some can benefit from charts or a table...
04/05/2023
Gen X move over. The next generation knows what they want from hotels, and it's not bad at all. In order to start a conversation prior to our big hotel event in London this...
04/04/2023