A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...
05/22/2023
One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships...
05/21/2023
The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...
05/20/2023
When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized...
05/16/2023
Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...
05/16/2023
The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...
05/09/2023
Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...
05/08/2023
As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no...
05/08/2023
Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...
05/03/2023
Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web...
04/27/2023
Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their...
04/24/2023
As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...
04/20/2023