Generating Positive Word of Mouth on Twitter
We’ve all seen brands that get so much love and attention on social media. We’ve even praised and vouched for our favorite brands. Why do we do that? And how can we get other...
12/16/2023
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Twitter Marketing Best Practices: How to Find Success on the Platform
I’ve been using Twitter actively since 2007. Over the years, I have used the app differently, but it has always been a place for me to learn, share information, and engage...
12/12/2023
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The First Rule of Extreme Rules Is There Are No Rules
For the first time in forever, it looks as though Saturday night’s Extreme Ruleswill actually be, well, extreme. Much more important to us here in the Palace of Wisdom, though,...
12/12/2023
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jeremy hutchison comically reinterprets the marketing of luxurious brands & ancient myths
The Never Never is a quirky body of work that investigates how fake news is broadcasted through media and manifests in society. Produced by the UK artist Jeremy Hutchison and...
11/17/2023
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Insite AI raises $19M to help consumer brands figure out their in-store strategies
Insite AI, a platform for consumer packaged goods companies that uses AI to provide recommendations on how to price, distribute and promote their products in physical stores,...
11/16/2023
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Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling
The Walt Disney Company is one of the world's best-known entertainment brands and is responsible for some of the best-loved children’s stories of all time. For this reason, the...
11/15/2023
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What I’m Learning About Local Sustainability from Renowned Marketing Experts
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Heart-on-my-sleeve: I’m stricken over...
11/10/2023
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Twitter New Features, Stories & Product Updates for Brands and Users
Below are the latest features, product updates, and Twitter news stories. Updated: 10.13.2022 Twitter Releases an Improved Professional Account Analytics Tab: Twitter’s...
11/07/2023
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How Older Brands Stay Relevant To Gen Z
Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because...
10/31/2023
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How To Create A Custom 404 Page In WordPress
When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your...
10/10/2023
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How Brand Reputation Management Works in the Social Media Age
What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a...
10/10/2023
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Supergoop CEO Amanda Baldwin And The Honey Pot Founder Bea Dixon On Scaling Personal Care Brands
Last month, Women’s CoLab, in partnership with Verizon and Luminary, hosted their Fall summit aimed at helping women founders grow and scale their business. Building on the...
10/03/2023
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