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Making Sense of Marketing Technology and Social Media Software

Making Sense of Marketing Technology and Social Media Software

There is no set standard on how to classify social technologies. And analyst firms like Gartner or Forrester don’t do a good job helping B2B buyers make sense of the...

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? - Brian Solis

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web? - Brian Solis

This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology....

7 Most Common Mistakes eCommerce Brands Make During BFCM - LTVplus

7 Most Common Mistakes eCommerce Brands Make During BFCM - LTVplus

7 Most Common Mistakes eCommerce Brands Make During BFCM eCommerce 10 min read Pin It’s almost that time of the year again—the Black Friday and Cyber Monday (BFCM) weekend is...

5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...

What Will Brands Gain From The Newest Advertising Channels?

What Will Brands Gain From The Newest Advertising Channels?

A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...

The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships...

5 colour trends set to make waves in 2023

5 colour trends set to make waves in 2023

The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized...

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres

Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...

Busting the Myth of First Mover Advantage

Busting the Myth of First Mover Advantage

The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...