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Q&A: Reed Collins - We Need to be Practical on What Brands Can Promise and What They Can Deliver

Q&A: Reed Collins - We Need to be Practical on What Brands Can Promise and What They Can Deliver

Branding in Asia recently caught up with a longtime fixture in the creative world, Reed Collins, Ogilvy’s Chief Creative Officer for APAC. Collins has been with the agency for...

What is Social Branding + Best Strategies to Grow on Social Media

What is Social Branding + Best Strategies to Grow on Social Media

When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its...

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...

Everything You Should Know About Business Branding Services - Vents Magazine

Everything You Should Know About Business Branding Services - Vents Magazine

Starting a business is easy, but handling it throughout the years is a tough task. Whether you’re a marketer or a business owner there are some terms and conditions that imply...

Don't fall into the personal brand trap

Don't fall into the personal brand trap

It’s not unusual for corporate memes to leak into everyday use. Perhaps you’ve noticed an influx of “ninjas,” “mavens,” and “gurus” populating your social networks as of late?...

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...

Everything you need to know about... rebranding

Everything you need to know about... rebranding

Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one,...

How Brands Can Use AI For Strategy Work

How Brands Can Use AI For Strategy Work

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability...

Brand Your Phone Call, Strengthen Your Brand Reputation

Brand Your Phone Call, Strengthen Your Brand Reputation

Charles Morgan, a wearer of many hats, serves as chairman and CEO of First Orion. Since its founding in 2008, Morgan has guided First Orion, and the company offers the...

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what...

How To Create Brand Touchpoints That Engage Both Customers And Employees

How To Create Brand Touchpoints That Engage Both Customers And Employees

When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all,...