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How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...

How to Start a Creative Agency & Make Money With It?

How to Start a Creative Agency & Make Money With It?

In the digital age, dynamic web content and top-notch marketing material aren’t just a good idea for those who run their own businesses.  They’re a necessity, but not everyone...

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...

21 Clever Marketing Campaings From the World’s Top Brands

21 Clever Marketing Campaings From the World’s Top Brands

It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...

Why a New to Do List Can Give CMOs a Good Night’s Sleep - Advertising Week

Why a New to Do List Can Give CMOs a Good Night’s Sleep - Advertising Week

If the modern-day CMO could travel back just a few decades in time it would be fascinating to compare what prevents them getting a good night’s sleep today with the problems...

9 Landing Page Best Practices to Increase your Conversions

9 Landing Page Best Practices to Increase your Conversions

A landing page is more than just another place to host your content or digital marketing copy.  It’s a website specially designed with a dedicated purpose in mind — to interest...

Finance Brands Embracing Influencers - Advertising Week

Finance Brands Embracing Influencers - Advertising Week

A 2022 Super Bowl commercial starring Matt Damon brought the emerging world of cryptocurrency into the living rooms of 112.3 million viewers. Downloads of cryptocurrency apps...

What is Brand Equity? Apple example.

What is Brand Equity? Apple example.

I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...

What is A/B testing and how to run experiments on your site

What is A/B testing and how to run experiments on your site

Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.  Conducting...

Super Apps are Coming to the US. Will They Improve Customer Experience? - Advertising Week

Super Apps are Coming to the US. Will They Improve Customer Experience? - Advertising Week

Super apps are coming to the U.S. market, according to tech industry analysts and journalists who also report strong demand as 67% of U.S. consumers say they want to consolidate...