Super apps are coming to the U.S. market, according to tech industry analysts and journalists who also report strong demand as 67% of U.S. consumers say they want to consolidate...
07/30/2024
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...
07/27/2024
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...
07/18/2024
There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American...
07/06/2024
Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as...
07/04/2024
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...
06/22/2024
Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...
06/17/2024
We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...
05/02/2024
By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...
04/25/2024
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...
04/21/2024
It isn’t an understatement, says Victor Lee, President of Advantage Unified Commerce, to say the retail industry has reached a pivotal moment where brands are no longer in a...
04/03/2024
“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand...
04/03/2024