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Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly

Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly

With over a billion users and a daily impression rate of more than 300 million, TikTok has quickly become one of the most popular platforms to advertise your brand. In fact,...

Why You Should Consider Hiring Autistic Individuals For Creative Careers

Why You Should Consider Hiring Autistic Individuals For Creative Careers

October is National Disability Employment Awareness Month. It's an opportunity to talk about disability employment issues, celebrate disabled workers' contributions to America's...

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Rebuilding A Broken Brand Through Smart Marketing & Advertising

We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...

Meta is building a decentralized, text-based social network

Meta is building a decentralized, text-based social network

Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...

The End of Cheap Scale?

The End of Cheap Scale?

Before we get to today's main topic, some miscellaneous goodies… Vote!I know that everybody always says that every election is super consequential, but this one really is....

Reframing Influence: Introducing the B2B Creators Influence Framework

Reframing Influence: Introducing the B2B Creators Influence Framework

Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I...

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

B2B Reads: Adapting sales approach in a downturn, building an online community, communicating change and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week

Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom

November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

Agency-client communication sucks. Here’s how to change it

Agency-client communication sucks. Here’s how to change it

The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...