Articles about advertising


Design deserves the same status as advertising in marketers' plans

Last updated: 01/21/2021

Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same...

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

Last updated: 01/21/2021

Moz Get the most out of Moz Pro with a free 30-minute walkthrough. An all-in-one SEO toolset to boost your search engine rankings. Spot opportunity in target markets with local...

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How Retailers Are Rethinking a Major Pain Point: Returns

Last updated: 01/15/2021

January is traditionally a big month for returns as consumers emerge from their post-holiday slumber and begin tackling errands once more. With a well-documented rise in online...

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How Investing Makes for a Better Marketer

Last updated: 01/14/2021

I started investing at the end of 2019 but increased my time exponentially last year.  As I spent more and more time dissecting companies and the market, I realized I was...

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How to Keep Data Simple in 2021

Last updated: 01/07/2021

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data.  Too...

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Steps to Promote Your Ecommerce Promo Codes on Social Media

Last updated: 01/06/2021

For many e-commerce business owners today, promo codes are a necessary evil. You have to create discounts and post them on coupon sites in order to keep up with the competition,...

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How to Boost Employee Advocacy on Social Media

Last updated: 01/05/2021

Currently, many brands are struggling to prevent authenticity from being perceived as inauthentic due to the overuse of that word and many other buzzwords/superficial...

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Achieving growth without advertising

Last updated: 12/09/2020

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy By the time the language app Duolingo ran its first advertising...

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What Marketing Trends to Expect in 2021

Last updated: 12/02/2020

Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that I anticipate will color marketing in 2021. The...

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The 5 Easy Steps To Measure Your Social Media Campaigns

Last updated: 12/01/2020

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . The 5 Easy Steps To Measure Your Social Media Campaigns Home » Blog...

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