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The 5 Habits of Highly Effective Advertising

The 5 Habits of Highly Effective Advertising

Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed.  But when it comes to building...

Privacy Law Essentials for Digital Advertising Professionals

Privacy Law Essentials for Digital Advertising Professionals

Privacy Law Essentials for Digital Advertising Professionals Oct 26, 2022 / 1:00 pm – 2:30 pm EST $249 - IAB Member Register Overview This course is for Digital Advertising...

Meta's Folly vs. Epic Games' Revolution

Meta's Folly vs. Epic Games' Revolution

Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision...

Has the Internet Reached Peak Clickability?

Has the Internet Reached Peak Clickability?

A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people...

Up-and-Coming Social Media Platforms For Your Business 

Up-and-Coming Social Media Platforms For Your Business 

As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram —...

How to Schedule Linkedin Posts | Bulkly

How to Schedule Linkedin Posts | Bulkly

How to Schedule Linkedin Posts How to Schedule Linkedin Posts Andrew Dunn If you own a business, work for a company, or are involved in business in any way and you’ve not yet...

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his...

Consumers Rethinking The Holidays - Here's What It Means For Advertising

Consumers Rethinking The Holidays - Here's What It Means For Advertising

IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...

What every marketer needs to know about programmatic advertising

What every marketer needs to know about programmatic advertising

MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic...

How Much 'Better' Than Linear Can Streaming Advertising Get?

How Much 'Better' Than Linear Can Streaming Advertising Get?

With both Netflix and Disney+ about to enter the fray, ad-supported streaming is about to get a lot more competitive.  And with the world’s largest streaming service diving in...

Creating Successful Facebook Ad Campaigns: A Full Guide

Creating Successful Facebook Ad Campaigns: A Full Guide

If you’re looking to create successful Facebook ad campaigns, look no further than this comprehensive guide. In it, we’ll cover everything from the basics of setting up your...

The Three Keys: Data. Trust. Intent.

The Three Keys: Data. Trust. Intent.

Mike Donohue a colleague of over 30 years during his 4A’s (American Association of Advertising Agencies) and ANA (Association of National Advertisers) career embraced the...