November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...
02/01/2023
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
01/28/2023
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...
01/19/2023
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
01/16/2023
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could...
12/31/2022
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...
12/31/2022
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, Long gone are the days of blindly...
10/25/2022
Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences. Your customer is...
10/08/2022
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing...
08/27/2022
Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after...
08/25/2022
![How To Dominate Google Merchant Center [Podcast]](https://s3.amazonaws.com/gotchastream/images/431080024/large-multi-ethnic-group-of-succesful-creative-business-people-using-a-laptop-during-candid-meeting.jpg)
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...
06/09/2022
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...
05/31/2022
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