How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...
12/16/2024
Netflix lost 200,000 subscribers worldwide for the first time in more than a decade, in the first quarter of 2022, compared to the end of 2021 and its stock tumbled as a result...
12/08/2024
If you want to learn how to rank your blog posts on the first page this is the comprehensive guide you’ve been looking for. However, as you probably already know, ranking on the...
11/30/2024
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
11/23/2024
By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...
10/13/2024
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...
10/08/2024
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...
09/27/2024
By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...
09/25/2024
In the digital age, dynamic web content and top-notch marketing material aren’t just a good idea for those who run their own businesses. They’re a necessity, but not everyone...
09/23/2024
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...
09/17/2024
It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...
09/16/2024
If the modern-day CMO could travel back just a few decades in time it would be fascinating to compare what prevents them getting a good night’s sleep today with the problems...
09/11/2024