What are the most valuable global brands in 2021?

What are the most valuable global brands in 2021?

The world’s most valuable brands have experienced record growth, according to the Kantar BrandZ™ Most Valuable Global Brands 2021 ranking... with the total worth reaching $7.1...

How Email Marketing Has Become an Essential Part of Business Strategy

How Email Marketing Has Become an Essential Part of Business Strategy

 Email marketing is alive and efficient. It's one of the trusted communication channels. Everyone uses it for advertising their products, advocate brands, communicate with the...

How the Block Chain Will Influence Digital Advertising and Marketing

How the Block Chain Will Influence Digital Advertising and Marketing

The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and...

12 Effective Ways to Use Short Video Content for Your Small Business

12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a...

What Does a Marketing Manager Do?

What Does a Marketing Manager Do?

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions...

How to unleash the power of machine learning in digital marketing

How to unleash the power of machine learning in digital marketing

Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...

How Is Digital Marketing Feeding Your Sales Funnel | Martech Zone

How Is Digital Marketing Feeding Your Sales Funnel | Martech Zone

How Is Digital Marketing Feeding Your Sales Funnel Sunday, February 28, 2021 Douglas Karr Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re...

Design deserves the same status as advertising in marketers' plans

Design deserves the same status as advertising in marketers' plans

Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same...

8 Unconventional Ways to Generate Qualified B2B Sales Leads

8 Unconventional Ways to Generate Qualified B2B Sales Leads

Moz Get the most out of Moz Pro with a free 30-minute walkthrough. An all-in-one SEO toolset to boost your search engine rankings. Spot opportunity in target markets with local...

How Retailers Are Rethinking a Major Pain Point: Returns

How Retailers Are Rethinking a Major Pain Point: Returns

January is traditionally a big month for returns as consumers emerge from their post-holiday slumber and begin tackling errands once more. With a well-documented rise in online...

How Investing Makes for a Better Marketer

How Investing Makes for a Better Marketer

I started investing at the end of 2019 but increased my time exponentially last year.  As I spent more and more time dissecting companies and the market, I realized I was...

How to Keep Data Simple in 2021

How to Keep Data Simple in 2021

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data.  Too...