Articles about advertising


Pro Tip: 3 important XML sitemap checks to improve your SEO - Search Engine Land

Last updated: 03/28/2020

Sign up for our daily recaps of the ever-changing search marketing landscape. See terms. An XML sitemap is like a roadmap for search engines of the URLs within your website....

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The 7 Keys of Facebook Advertising Success

Last updated: 03/18/2020

If there’s one thing that’s true, it’s that Facebook advertising has asteep learning curve. It’s much more complex than the AdWords search and thedisplay network(even though...

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Here's Why Influencers Are Focused on Being Advocates

Last updated: 01/27/2020

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space...

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5 Reasons You Need Email Marketing For Your Success

Last updated: 01/21/2020

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Last updated: 01/09/2020

Moz Spot opportunity in target markets with local metrics and top SERP competitors. Research Tools See how complete and consistent your business’s location appears across the...

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Experiential Marketing Trends to Watch for 2020

Last updated: 01/08/2020

Brand activations have come a long way in achieving consumer engagement. The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche...

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Facebook Advertising Fraud - What You Need to Know | Right Mix Marketing

Last updated: 01/08/2020

Facebook has demonstrated to be a force to reckon in the digital space. As it continues to grow, so does its potential problems, such as ad fraud. The problem is so significant...

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These 5 Trends Defined Retail in 2019

Last updated: 12/29/2019

The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous—perhaps because we’ve heard it so much by now—and...

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How to Recalibrate Programmatic in 2020 With Renewed Purpose

Last updated: 12/29/2019

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the...

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Advertisers Want to De-Risk Their Reliance on Google and Facebook

Last updated: 12/16/2019

Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data...

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