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Branding vs Marketing vs Advertising

Branding vs Marketing vs Advertising

Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...

A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly - Advertising Week

A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly - Advertising Week

It isn’t an understatement, says Victor Lee, President of Advantage Unified Commerce, to say the retail industry has reached a pivotal moment where brands are no longer in a...

Masters of the metaverse

Masters of the metaverse

“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand...

How can SEO Content Writing help a Brand? - Digital Journal

How can SEO Content Writing help a Brand? - Digital Journal

With expertise in SEO content writing services, Content Whale is a content writing agency that can meet all your needs, whether it is content for on-page or off-page SEO. Any...

The Beginner's Guide to SEO For A Brand New Domain

The Beginner's Guide to SEO For A Brand New Domain

If you have a business to run, it needs to have a website. But not just any website will suffice to give your results. SEO is the new medicine for websites, mobile applications,...

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

This summer at Black Glass, we’re piloting a four-day workweek. We have an extraordinarily productive, mature team, and we’re actively building the future of work inside our...

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

While the jury’s still out as to whether western social media users actually want to buy products in-stream, every platform is still testing out new shopping options and tools,...

Marketing Communications | What Does the Future Hold for Search?

Marketing Communications | What Does the Future Hold for Search?

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the...

The 5 Habits of Highly Effective Advertising

The 5 Habits of Highly Effective Advertising

Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed.  But when it comes to building...