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Apple is planning to shake up its massive services business to push further into streaming and advertising

Apple is planning to shake up its massive services business to push further into streaming and advertising

Apple's Eddy Cue is discussing restructuring its $76 billion services business to make a bigger push into lucrative areas like streaming and advertising, and has already...

The cheap tech helping seniors stay home

The cheap tech helping seniors stay home

PROGRAMMING NOTE: Morning eHealth will not publish on Friday June 18. We'll be back on our normal schedule on Monday June 21. AGING GRACEFULLY, ONE GADGET AT A TIME:Thirty...

Got a few minutes? Do a 5-point email audit

Got a few minutes? Do a 5-point email audit

How’s 2018 going so far? I hope you came back to work after a break with renewed vigor and optimism. Now is the perfect time to think about what you want to do over the next 12...

How to Optimize Your Google My Business Listing

How to Optimize Your Google My Business Listing

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. An important first step in any local SEO...

Got a few minutes? Do a 5-point email audit

Got a few minutes? Do a 5-point email audit

How’s 2018 going so far? I hope you came back to work after a break with renewed vigor and optimism. Now is the perfect time to think about what you want to do over the next 12...

How to Optimize Your Google My Business Listing

How to Optimize Your Google My Business Listing

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. An important first step in any local SEO...

What are the most valuable global brands in 2021?

What are the most valuable global brands in 2021?

The world’s most valuable brands have experienced record growth, according to the Kantar BrandZ™ Most Valuable Global Brands 2021 ranking... with the total worth reaching $7.1...

12 Effective Ways to Use Short Video Content for Your Small Business

12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a...

What Does a Marketing Manager Do?

What Does a Marketing Manager Do?

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions...

How to unleash the power of machine learning in digital marketing

How to unleash the power of machine learning in digital marketing

Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...

How Is Digital Marketing Feeding Your Sales Funnel | Martech Zone

How Is Digital Marketing Feeding Your Sales Funnel | Martech Zone

How Is Digital Marketing Feeding Your Sales Funnel Sunday, February 28, 2021 Douglas Karr Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re...

Design deserves the same status as advertising in marketers' plans

Design deserves the same status as advertising in marketers' plans

Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same...