Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...
09/17/2024
It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...
09/16/2024
If the modern-day CMO could travel back just a few decades in time it would be fascinating to compare what prevents them getting a good night’s sleep today with the problems...
09/11/2024
A landing page is more than just another place to host your content or digital marketing copy. It’s a website specially designed with a dedicated purpose in mind — to interest...
09/07/2024
A 2022 Super Bowl commercial starring Matt Damon brought the emerging world of cryptocurrency into the living rooms of 112.3 million viewers. Downloads of cryptocurrency apps...
08/24/2024
I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
08/09/2024
Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting...
08/02/2024
Super apps are coming to the U.S. market, according to tech industry analysts and journalists who also report strong demand as 67% of U.S. consumers say they want to consolidate...
07/30/2024
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...
07/27/2024
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...
07/18/2024
There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American...
07/06/2024
Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as...
07/04/2024