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Your in-game advertising cheat codes: everything marketers need to know to play

Your in-game advertising cheat codes: everything marketers need to know to play

Marketers are preparing for an explosion of in-game ads, which is set to open up hundreds of new ways to talk to audiences and even lay the foundations for the ‘metaverse’. But...

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and...

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and...

What is Concentrated Marketing? How to Use this Strategy?

What is Concentrated Marketing? How to Use this Strategy?

Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...

Public Relations vs Advertising: Which strategy is better for your business?

Public Relations vs Advertising: Which strategy is better for your business?

When it comes to marketing your brand, there are many different concepts and philosophies that you can track to increase your odds of success and drive more sales. Public...

How AI Can Be Used in Successful Retail Strategies - Advertising Week

How AI Can Be Used in Successful Retail Strategies - Advertising Week

AI is revolutionizing the way business works and it can be used in a variety of different retail applications, making life easier and making retail strategies much more...

Ready To Advertise In The Metaverse? (No, You’re Not) | AdExchanger

Ready To Advertise In The Metaverse? (No, You’re Not) | AdExchanger

How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...

How Can Brands Cut Through in a “Saturated” Streaming Market? - Advertising Week

How Can Brands Cut Through in a “Saturated” Streaming Market? - Advertising Week

Netflix lost 200,000 subscribers worldwide for the first time in more than a decade, in the first quarter of 2022, compared to the end of 2021 and its stock tumbled as a result...

How to Rank Your Blog Posts on the First Page of Google

How to Rank Your Blog Posts on the First Page of Google

If you want to learn how to rank your blog posts on the first page this is the comprehensive guide you’ve been looking for. However, as you probably already know, ranking on the...

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...