3 Digital Marketing Methods Every Business Needs
As a business owner in the 21 century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you...
09/24/2024
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How to Create Engaging Long-Form Content That Keeps People Reading
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...
09/13/2024
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5 Ways To Check If Google Analytics Is Working
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...
09/01/2024
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How to Choose a Digital Asset Management Platform
July 18, 2022 Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all...
08/19/2024
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Content Automation: How AI Is Transforming Content Marketing
Digital Marketing is becoming an integral part of overall marketing spending for all brands in order to race past the competition. And in that, content marketing takes the...
07/29/2024
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Beyond SEO: Rethink Your Content Marketing Strategy
SEO is a long-term play. So in the meantime, use content to power the rest of your marketing team and grow your business. This tweet of mine got over 900 likes and sparked...
07/28/2024
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5 Key Components of High-Quality Content
5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s...
07/21/2024
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People or personas? What B2B marketing can learn from B2C
People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
07/20/2024
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Content Marketing Metrics and Analytics: 5 Types of Data Insights
Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical...
07/13/2024
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Structured and Unstructured Content Types: The Quick Guide
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...
07/11/2024
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How to create source/medium reports in Google Analytics 4
How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...
07/10/2024
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The Power of Personas
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...
07/03/2024
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