Articles about marketing


4 Tips for Promoting Your Small Business Using Facebook Ads - Small Business Trends

Last updated: 09/16/2020

When you’re running a small business, you need to punch above your weight to compete with your much larger rivals, and that’s especially true if you’re only fielding a small...

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How you should adapt your social media strategy during COVID-19 - PR Daily

Last updated: 09/14/2020

Along with everything else in the world, COVID-19 has unquestionably upended social media. Usage has backed off slightly from the levels in America’s early lockdown phase—but...

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Should You Tap Into Personal Savings to Start a Business?

Last updated: 09/12/2020

Building a business takes money. If you’re starting a brick-and-mortar traditional business, it could take tens of thousands of dollars to get things rolling. If you’re dealing...

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4 Inventive Ways to Revitalize Your Remote Customer Relationships Using Video

Last updated: 09/10/2020

Umpqua Bank published a business resiliency study looking at how small and midsized businesses are adapting in 2020. The survey highlights both short-term changes made during...

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Why Digital Transformation is crucial for marketing and sales alignment

Last updated: 09/09/2020

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and...

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3 Things You Should Do Right Now To Set Boundaries While Working from Home

Last updated: 09/05/2020

No matter what happens with the Covid-19 pandemic, one thing is clear: Working from home is going to be with us for a while. In some cases, companies have decided their...

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75% of Customers Unlikely to Use a Branded Hashtag to Promote Your Business - Small Business Trends

Last updated: 09/05/2020

Some 75% of customers say they are unlikely to post content with a branded hashtag from a company, according to Visual Objects. This comes at the heels of businesses are ramping...

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7 Things Employees Wish Bosses Would Start Doing--Immediately

Last updated: 09/04/2020

Lead 7 Things Employees Wish Bosses Would Start Doing--Immediately Want to be a better boss? I asked 1 million LinkedIn followers what they wish every boss would start doing,...

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When Business Becomes a Global Force for Good

Last updated: 08/31/2020

Entrepreneurs start businesses for a variety of reasons. Some want flexibility over their time, some want to make a life-changing sum of money, some want to be able to work from...

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7 Keys To Effective Leadership In Our New Normal

Last updated: 08/30/2020

If 2020 has taught us anything, it's that leadership in today's world requires a wide range of soft skills. Employees don't want to work for inauthentic  founders, executives,...

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