Articles about marketing


What is Video Search and How Can it Help Your Business?

Last updated: 12/03/2020

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Studying how people use video search to find the content they want...

Read full article


Why Every Product Needs a Great Brand Story

Last updated: 12/01/2020

As an advertising executive who's spent the past few decades at the pinnacle of the marketing food chain, I have heard this tedious inquiry, this confident dismissal of brand...

Read full article


Three workspace attributes that improve employee productivity

Last updated: 12/01/2020

This Small Business Saturday, we’re helping small business owners navigate what kind of business to launch, how to write a business plan, and how to set up a workspace that...

Read full article


How to Do Inclusive Content That Helps Your Audience and Business

Last updated: 11/25/2020

High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and...

Read full article


How to Convert a Stranger Into a Loyal Client

Last updated: 11/25/2020

How to Convert a Stranger Into a Loyal Client Creating loyal customers means there has to be some sort of reward for them.  Loyal customers need a reason to come back and to...

Read full article


How can you create a B2B content marketing strategy?

Last updated: 11/25/2020

Effective marketing is the key to make your brand a success in the cut-throat competitive market. Marketers tackle creative demands, channel decisions, promotions, budget...

Read full article


7 ways technology is helping small businesses during COVID-19

Last updated: 11/24/2020

When COVID-19 began to take hold in March, small businesses were among the first to feel the effects. Many, however, were quick to find that the flexibility of being a small...

Read full article


How Can Strategic Marketing Help You Grow Your Organization in 2021?

Last updated: 11/22/2020

How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event...

Read full article


The Mindset That is Changing the Future of Work

Last updated: 11/14/2020

The most common mistake entrepreneurs make is that they get hung up on how they're going to do something. They then hit a roadblock when they realize they don't have the...

Read full article


5 Underused Ways to Get Better Content Ideas

Last updated: 11/07/2020

To find great ideas you should put yourself in the shoes of your buyer’s persona and think like your customer. That’s good advice but it’s not as easy as it sounds. You can’t...

Read full article