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3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

Business owners and marketers have a tradition of pushing the boundaries of innovation. They're also known for thinking up new and unheard-of ways to drive product awareness and...

9 new features and tools for easier shopping on Google

9 new features and tools for easier shopping on Google

9 new features and tools for easier shopping on Google 9 new features and tools for easier shopping on Google Sep 28, 2022 3D sneakers, buying guides and more shopping features...

Yes, You Can Unify Sales, Marketing And Finance

Yes, You Can Unify Sales, Marketing And Finance

In most companies, there's a constant friction between finance and marketing that really shouldn’t be there. Being successful as a marketer generally means you take the...

6 Ways You Can Use Twitter Threads to Increase Engagement

6 Ways You Can Use Twitter Threads to Increase Engagement

In November 2017, Twitter doubled its character limit from 140 to 280. This was a vital update, especially for businesses. The funny thing, however, is that 280 characters have...

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...

How to complete a website shutdown with a split migration

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global...

5 Ways to Simplify Your Marketing Workflows

5 Ways to Simplify Your Marketing Workflows

There’s no denying the importance of marketing. This statement may seem obvious in 2022, but even industries and companies that historically never had to focus on marketing are...

Scaling Your Marketing Strategy in Times of Growth

Scaling Your Marketing Strategy in Times of Growth

Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth....

7 data quality best practices to improve data performance | 7wData

7 data quality best practices to improve data performance | 7wData

Data quality is essential for any analysis or business intelligence. Employing best practices lets organizations address issues that become even more critical and challenging as...

Artificial Intelligence And The Future Of Marketing | 7wData

Artificial Intelligence And The Future Of Marketing | 7wData

marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change. In fact, a McKinsey study found...

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Social Proof: Katelyn Bourgoin on Knowing Your Audience

In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology. Welcome to the sixth and final (for...

Inside Bond & Grace, a women-owned publishing house that wants to add context to historical literature

Inside Bond & Grace, a women-owned publishing house that wants to add context to historical literature

Supply chain woes aside, book sales have fared relatively well the last few years, both as consumers had more time to read at home but also as many people turned to nonfiction...