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What is Google Data Studio and how you can use it

What is Google Data Studio and how you can use it

Analytics has always been a challenge for marketers.  Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher.  In many cases,...

The Virtual Event Marketing Strategy You Need Today

The Virtual Event Marketing Strategy You Need Today

If you’re investing a couple of months out of your life, and potentially thousands of dollars, to plan a virtual event, shouldn’t you have a virtual event marketing strategy to...

Marketers Uneducated, Untrained for Artificial Intelligence

Marketers Uneducated, Untrained for Artificial Intelligence

Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact. The nascent stages of Artificial...

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.  That sounds nice and all but here’s the truth: What...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

How to Grow Your Business with the Help of Digital Marketing

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing.  •...

Abandon Traditional Marketing and Embrace Digital to Fast-Track Your Success - The European Business Review

Abandon Traditional Marketing and Embrace Digital to Fast-Track Your Success - The European Business Review

Digital influencer Vladimer Botsvadze gives his assessment of the emerging trends in the sphere of marketing, notably AI, blockchain and low-code, and offers advice to marketers...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

Why You Should Try to Write Articles for a Large Publication

Why You Should Try to Write Articles for a Large Publication

I realize how meta this is, writing an article for a large publication about why you should write articles for a large publication. Now that we got that out of the way,it's...

Do Your Customers Trust Your AI? | 7wData

Do Your Customers Trust Your AI? | 7wData

AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent...

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...

How Marketing Leaders Can Prepare for a Recession

How Marketing Leaders Can Prepare for a Recession

All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...