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5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

3 healthy marketing habits that drive digital transformation

3 healthy marketing habits that drive digital transformation

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here...

How These Small Businesses Are Winning At Email Marketing

How These Small Businesses Are Winning At Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...

The ‘fractional CMO’—inside the rise of marketing gigs that are short by design

The ‘fractional CMO’—inside the rise of marketing gigs that are short by design

When J-B Weld, an epoxy and adhesive brand that had little awareness beyond a devoted cult of do-it-yourselfers, sought a wider audience, the company encountered something of a...

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These...

5 Ways to Use Texting to Grow Your Sales and Marketing

5 Ways to Use Texting to Grow Your Sales and Marketing

You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No...

How to create captivating, compelling and optimized content

How to create captivating, compelling and optimized content

We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content...

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

Entrepreneurs often think they must do whatever they can to satisfy their customers. But satisfied customers defect all the time, and if you want to derive competitive advantage...

When and how to analyze UX metrics to improve SEO

When and how to analyze UX metrics to improve SEO

There’s an abundance of SEOstrategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on...

Social Media Marketing for Your Businesses

Social Media Marketing for Your Businesses

That’s why social media marketing (SMM) is a great way to get the word out about your business. But what exactly is it, and how does it work? Social Media Marketing (SMM) is a...

Social Network Marketing: What You Need to Know as a Beginner

Social Network Marketing: What You Need to Know as a Beginner

If you’ve been wondering how to use social media to market your products or services, you’ve been thinking of social network marketing. People today like to chat and share...

6 Types of Marketing Strategies for Your Small Business

6 Types of Marketing Strategies for Your Small Business

Many or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t...