Last updated: 12/03/2020
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Studying how people use video search to find the content they want...
Last updated: 12/01/2020
As an advertising executive who's spent the past few decades at the pinnacle of the marketing food chain, I have heard this tedious inquiry, this confident dismissal of brand...
Last updated: 12/01/2020
This Small Business Saturday, we’re helping small business owners navigate what kind of business to launch, how to write a business plan, and how to set up a workspace that...
Last updated: 11/25/2020
High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and...
Last updated: 11/25/2020
How to Convert a Stranger Into a Loyal Client Creating loyal customers means there has to be some sort of reward for them. Loyal customers need a reason to come back and to...
Last updated: 11/25/2020
Effective marketing is the key to make your brand a success in the cut-throat competitive market. Marketers tackle creative demands, channel decisions, promotions, budget...
Last updated: 11/24/2020
When COVID-19 began to take hold in March, small businesses were among the first to feel the effects. Many, however, were quick to find that the flexibility of being a small...
Last updated: 11/22/2020
How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event...
Last updated: 11/14/2020
The most common mistake entrepreneurs make is that they get hung up on how they're going to do something. They then hit a roadblock when they realize they don't have the...
Last updated: 11/07/2020
To find great ideas you should put yourself in the shoes of your buyer’s persona and think like your customer. That’s good advice but it’s not as easy as it sounds. You can’t...
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