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How To Do Digital Marketing in the Age of Privacy

How To Do Digital Marketing in the Age of Privacy

Have you ever had an online ad follow you for days on end? It appears as you're scrolling through social media, on the sidebars of your favorite news column, and above the...

Getting The Most Out Of TikTok Marketing

Getting The Most Out Of TikTok Marketing

Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and...

Consumer-Led Data in Marketing Is Path to Personalization

Consumer-Led Data in Marketing Is Path to Personalization

The marketing and customer experience sector is in the midst of a major state of transition driven by the demand for privacy. Consumers are increasingly savvy about the way...

Predatory community

Predatory community

by Molly White on ← Back to the collection A man sits at his computer and types out the story he has fabricated for the Fame Lady Squad NFT project: “we wanted to create an...

5 Ways Your Brain Is Lying to You

5 Ways Your Brain Is Lying to You

Success in business and in life depends on good decisions, and good decisions depend on two things. One, you need to know the facts. Two, you need to think about them...

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

3 healthy marketing habits that drive digital transformation

3 healthy marketing habits that drive digital transformation

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here...

How These Small Businesses Are Winning At Email Marketing

How These Small Businesses Are Winning At Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...

The ‘fractional CMO’—inside the rise of marketing gigs that are short by design

The ‘fractional CMO’—inside the rise of marketing gigs that are short by design

When J-B Weld, an epoxy and adhesive brand that had little awareness beyond a devoted cult of do-it-yourselfers, sought a wider audience, the company encountered something of a...

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These...

5 Ways to Use Texting to Grow Your Sales and Marketing

5 Ways to Use Texting to Grow Your Sales and Marketing

You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No...

How to create captivating, compelling and optimized content

How to create captivating, compelling and optimized content

We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content...