I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. When I told my...
05/01/2024
Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...
04/28/2024
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...
04/23/2024
Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...
04/22/2024
The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...
04/20/2024
Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that...
04/20/2024
Content marketing has come down to “fast food content." Fast food content marketing is cheap, easy to process, and it comes in unlimited quantities. Who is to blame? Let’s check...
04/19/2024
I flew to England last year, and boy were my arms tired! Tired of clicking through cookie pop-ups on every website I visited, that is. Surely you know what I’m talking about:...
04/07/2024
Web 3 is a term that refers to the future of the web. It’s a new internet that is built on blockchain technology and peer-to-peer networking. Web 3 offers a more secure,...
04/01/2024
When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...
03/20/2024
Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing...
03/20/2024
Business owners and marketers have a tradition of pushing the boundaries of innovation. They're also known for thinking up new and unheard-of ways to drive product awareness and...
03/18/2024