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Content Marketing Conundrum

Content Marketing Conundrum

Last week I wrote a news item that covered the announcement of a new content-marketing unit for AC Business Media. The unit would marshal all of that B2B media company’s market...

How to empower your SEO and digital marketing strategy with data

How to empower your SEO and digital marketing strategy with data

Search Engine Land » Channel » SEO » How to empower your SEO and digital marketing strategy with data How to empower your SEO and digital marketing strategy with data Set up...

What Sustainable Marketing Means for the Conscious Marketer

What Sustainable Marketing Means for the Conscious Marketer

Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Innovation often happens when two existing concepts are executed...

How marketing can grow business via the ‘missing middle’

How marketing can grow business via the ‘missing middle’

All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and...

4 Ways to Find Your Target Audience On Social (& How to Reach Them)

4 Ways to Find Your Target Audience On Social (& How to Reach Them)

Social media marketers—who are you talking to? Or better yet, who do youthinkyou're talking to? If you don't have a clear answer, then it's likely everybody (and nobody). And...

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...

Navigating The New Realities Of Consumer Privacy In Digital Marketing

Navigating The New Realities Of Consumer Privacy In Digital Marketing

Data is gold dust in the digital marketing landscape, and as consumers increasingly become more aware of their privacy preferences there’s a need for brands to reorganize the...

Marketing Analytics Influenced by Server-Side Tag Management

Marketing Analytics Influenced by Server-Side Tag Management

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of...

21 ways to keep your marketing team productive

21 ways to keep your marketing team productive

When you have a productive team, you’ll have happier clients. And happy clients equate to sustainable business growth, which keeps your team employed and equally happy. The...

Integrated Marketing: How SEO, Social & Blogs Help Each Other

Integrated Marketing: How SEO, Social & Blogs Help Each Other

Integrated Marketing: How SEO, Social & Blogs Help Each Other By Ann Smarty / Leave a Comment / June 20, 2022 SEO, social media, and blogging have had a long history together:...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...