Why “Consultative Selling” Is A Fallacy
You work in promotional products. You’re responsible for revenue. You provide solutions that help your clients sell more of their products or solutions, or keep their people...
03/17/2025
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Study: Marketers Increasing Investment in Direct Mail
The findings come as research shows that end-recipients are wearying a bit on digital approaches. Metaverse marketing hasn’t taken over quite yet. A central finding of a new...
03/04/2025
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Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes
I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...
03/02/2025
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10 Tips to Recession-Proof Your Promotional Products Business — commonsku Blog
Resources for the Promotional Products Industry 10 Tips to Recession-Proof Your Promotional Products Business You’ve developed a vital muscle over these pandemic years, probably...
02/28/2025
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Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great
I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...
02/26/2025
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Eye On Apparel: It's Not 'Just' A T-Shirt
Very few promotional products have staying power akin to t-shirts. From when fashion t-shirts went mainstream in the ’60s to now, custom-printed tees have stuck for more than...
02/23/2025
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6 Tips for Sustainable Rebranding Efforts
It’s a given that companies occasionally want to refresh their brand identity. When that happens, have your clients follow these steps to ensure their obsolete swag doesn’t end...
02/21/2025
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How to Choose the Most Effective Promotional Products for Your Business
Did you know that only 1 in 5 customers will throw away a promotional product? That means every time you invest in promotional merchandise, you give 80% of consumers an...
01/04/2025
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The Case for Promos in the Education Market -
As schools navigated the many challenges of continuing education during the pandemic, the purchasing of promo items took a backseat, especially with gatherings of any sort...
12/05/2024
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6 Tips for Sustainable Rebranding Efforts — commonsku Blog
Resources for the Promotional Products Industry 6 Tips for Sustainable Rebranding Efforts It’s a given that companies occasionally want to refresh their brand identity. When...
11/28/2024
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How to Find Content for Social Media
Social media is a beast. It’s not something that can be mastered in one sitting. It takes research, a lot of practice, and knowledge of what works for your company. Heck, I’ve...
11/10/2024
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Promotional Products, But Make Them Plantable
The Cancer Treatment Centers of America came to Symphony Seed Papers (asi/74930) with an issue. The national network of cancer care centers had cleaned up its prayer wall and...
11/09/2024
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