Articles about promotional merchandise


Marketing: Post-COVID-19: What Role Will Promotional Products Play In Marketing?

Last updated: 07/10/2020

Now that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What...

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New COVID-19 Surge Affects Promo

Last updated: 07/02/2020

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional products industry produces some of its strongest sales. Americans may be done with COVID-19,...

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Five Ways Distributors Can Use Technology to Increase Sales

Last updated: 07/02/2020

Staying on top of the latest technology may seem like a daunting task as a small business owner, but before deriding having to learn a new system or process, distributors should...

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Proof Positive: Productive Things to Do Right Now For Yourself and Your Promo Business

Last updated: 06/28/2020

It is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive....

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Using Promo Products to Create Powerful Brand Experience for Customers

Last updated: 05/27/2020

In today’s commerce world, where products and services are abundant and have become a commodity, experience is what differentiates a company from its competitors. A restaurant...

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What Are Graphic Design Services And Why Does It Matter?

Last updated: 05/10/2020

Investing in graphic design services is well worth the time and money spent. These are individuals educated in their field, both on creativity and the techniques required to...

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7 Promotional Products for Nonprofits and Fundraising Clients

Last updated: 05/08/2020

Today is Giving Tuesday Now, a day dedicated to showing acts of generosity and helping others created in response to COVID-19. With the current COVID-19 pandemic, it’s more...

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You Don't Have to Learn the Hard Way: My Top Five Tips for Success in Sales

Last updated: 03/18/2020

I’ve been in the promotional products industry for 28 years. When I started, I had no formal training and I learned the ins and outs of the industry through trial and error,...

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8 Ways to Help Your Business Succeed

Last updated: 03/10/2020

If you want your small business to succeed, you need to know where you are, where you want to go and how to get there. Maria Brady was ready to make a career change. It was...

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How to Create Visually Appealing Email Campaigns That Convert

Last updated: 03/02/2020

When you skim through your email inbox, what’s the deciding factor when deleting an email or reading through it? Is it the way it’s designed? The eye-grabbing subject line? Or...

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