Last updated: 02/25/2021
Valerie Hayman Sklar, president of Detroit-based Corporate Specialties, helps B2B companies enhance their marketing with branded products. Historically, annual trade shows and...
Last updated: 02/16/2021
Promotional marketing is an effective way to connect with your customers and forge a long-term, and necessary rapport. As your customers use your branded items they will think...
Last updated: 02/14/2021
Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry. Such is the...
Last updated: 02/12/2021
From a nationwide solar set up to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental...
Last updated: 02/09/2021
As the year of the COVID-19 pandemic came to a close, we understood that there is no guarantee that the uncertainty ends. Businesses are still aware that there is a lot of work...
Last updated: 02/09/2021
Prior to the pandemic, shopping from home was a common luxury. Now, for millions it has become a necessity. Because of that, e-commerce has been one of the inarguable success...
Last updated: 02/08/2021
Photo: Getty Images by Andy Ryan Five industry distributors on why it’s necessary to sell print and promotional products in 2021, how to get started and how to do it...
Last updated: 02/03/2021
The sales follow-up can be a tricky situation to navigate. How do you find that fine balance between persuading a potential lead of the usefulness of your product or service...
Last updated: 02/02/2021
On January 20, 2021, Joseph R. Biden, Jr. was sworn in as the 46th president of the United States. He moved into the Oval Office amid the stark reality of deep national...
Last updated: 02/01/2021
If 2020 taught us anything, it’s the importance of being agile. Almost overnight, many had to make major decisions about how to approach the future of their business. Throughout...
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