Articles about promotional merchandise


Council Post: Seven Ways To Maximize The Impact Of Promotional Products For Virtual Events

Last updated: 02/25/2021

Valerie Hayman Sklar, president of Detroit-based Corporate Specialties, helps B2B companies enhance their marketing with branded products.  Historically, annual trade shows and...

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5 Eco-Friendly Promotional Gifts for Virtual Events That Make Connections IRL (In Real Life)

Last updated: 02/16/2021

Promotional marketing is an effective way to connect with your customers and forge a long-term, and necessary rapport. As your customers use your branded items they will think...

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Will ‘Double-Masking’ Impact Promo Sales?

Last updated: 02/14/2021

Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry. Such is the...

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Promo Suppliers Intensify Sustainability Efforts

Last updated: 02/12/2021

From a nationwide solar set up to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental...

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4 Trends Workplaces Will Utilize in 2021 - Promo Direct

Last updated: 02/09/2021

As the year of the COVID-19 pandemic came to a close, we understood that there is no guarantee that the uncertainty ends. Businesses are still aware that there is a lot of work...

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Pandemic Drives Print-on-Demand Growth

Last updated: 02/09/2021

Prior to the pandemic, shopping from home was a common luxury. Now, for millions it has become a necessity. Because of that, e-commerce has been one of the inarguable success...

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Selling Both Print and Promotional Products: Why It's Necessary in 2021

Last updated: 02/08/2021

Photo: Getty Images by Andy Ryan Five industry distributors on why it’s necessary to sell print and promotional products in 2021, how to get started and how to do it...

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5 Conversion Techniques to Follow Up on Sales Leads - Business and Marketing Blog

Last updated: 02/03/2021

The sales follow-up can be a tricky situation to navigate. How do you find that fine balance between persuading a potential lead of the usefulness of your product or service...

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How Biden Will Impact the Promo Industry

Last updated: 02/02/2021

On January 20, 2021, Joseph R. Biden, Jr. was sworn in as the 46th president of the United States. He moved into the Oval Office amid the stark reality of deep national...

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Building Your 2021 Marketing Strategy - Promo Edition

Last updated: 02/01/2021

If 2020 taught us anything, it’s the importance of being agile. Almost overnight, many had to make major decisions about how to approach the future of their business. Throughout...

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