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Is It Important to Your Client?

Is It Important to Your Client?

I fervently love what I do, and I hope people sense that just by how I present myself. As a result, I get to create meaningful marketing and branding work that matters, work...

The Key to Fulfilling Clients’ Projects — commonsku Blog

The Key to Fulfilling Clients’ Projects — commonsku Blog

Resources for the Promotional Products Industry The Key to Fulfilling Clients’ Projects Whether a project is big or small, being on the same page as your client — understanding...

Pump Up Your Shop Profits With Promo Products -

Pump Up Your Shop Profits With Promo Products -

To stay competitive, it makes sense to be as much of a one-stop print shop as possible. In this way, you can provide the convenience of supplying all the logoed items an...

Our Associate Editor Says Green Thumbs Would Love Promo

Our Associate Editor Says Green Thumbs Would Love Promo

I’ve been wanting to start a garden for nearly two years. It’s a pandemic hobby I haven’t forgotten about. This summer, I finally went to the nursery and bought my “plant...

Broken Sales Pipeline? Here Are 3 Ways Your Promotional Products Business Can Generate Leads Now — commonsku Blog

Broken Sales Pipeline? Here Are 3 Ways Your Promotional Products Business Can Generate Leads Now — commonsku Blog

Resources for the Promotional Products Industry Broken Sales Pipeline? Here Are 3 Ways Your Promotional Products Business Can Generate Leads Now You are likely in a positive but...

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

What is Upcycling?

What is Upcycling?

We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how...

LOVE your Competition  — PromoKitchen

LOVE your Competition — PromoKitchen

Do you love your competition or hate them? I recently took a high-performance training session from 2 former Olympians named Jason Dorland and Robyn Meagher.  This session was...

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

Are You Ready to Take the Lead? / PromoJournal - Pursuit of Purpose

To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver...

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding...

Finding the Spotlight on a Crowded Stage

Finding the Spotlight on a Crowded Stage

In the old days – and by old days, I mean ten years ago – there was a stage and an audience when marketing a product or service. It was simple: brands took the stage, shared...