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The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered the holiday gift to Amazon workers in Brazil, Colombia, Costa Rica and Mexico. The Promo...

Analyzing Your Market Spend / PromoJournal - Cliff's Notes

Analyzing Your Market Spend / PromoJournal - Cliff's Notes

Our Core Values What We Do Now I may be dating myself here; but can you remember the old ice cream bar jingle for “Klondike Bars©”, it went like this; “What would you do for a...

Promo Companies Begin Recovery From Hurricane Ian

Promo Companies Begin Recovery From Hurricane Ian

Late last week, Hurricane Ian barreled across Florida, decimating cities like Fort Myers and Naples and leaving thousands in the Tampa-St. Petersburg area without electricity....

Creative Compensation Ideas for the Modern Promotional Products Distributor  — commonsku Blog

Creative Compensation Ideas for the Modern Promotional Products Distributor — commonsku Blog

Consider additional elements  Simple right? Er, no. But what Doug has done has clarified the five essentials you need for any plan. As anyone who has developed a comp plan...

Does Your Company Need a Chief Sustainability Officer?

Does Your Company Need a Chief Sustainability Officer?

Back in 2011, recruitment firm the Weinreb Group started tracking the number of chief sustainability officers at publicly traded companies. At the time, they had just 29 names...

6 Tips To Avoid Burnout While Working Remotely

6 Tips To Avoid Burnout While Working Remotely

For over two years now, a large portion of the workforce (especially in the promotional products industry) has continued to work from home. Employers have found that the myths...

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

A firm that specializes in recruitment for the promo products industry nearly fell prey to a scheme that could have conned the business – and one of its employees – out of...

Marketing Lessons from a Tailgate

Marketing Lessons from a Tailgate

There’s something extraordinary and unique about Saturdays down South in the second half of every year. In some areas of the country, basketball is king, while in other places,...

KFC And IKEA Meatball Candles Prove The Brandable Power Of Scent

KFC And IKEA Meatball Candles Prove The Brandable Power Of Scent

Bizarre-smelling candles are getting attention and helping brands stand out. For companies, candles are a way to prolong the brand experience by inviting memorable scents...

History of Merch: Band T-Shirts — commonsku Blog

History of Merch: Band T-Shirts — commonsku Blog

Resources for the Promotional Products Industry History of Merch: Band T-Shirts Welcome to a new series where we will be discussing the history of merch! We will bring to your...

Sayonara, Single-Use Plastic: Pop! Promos Ups Environmental, CSR Efforts

Sayonara, Single-Use Plastic: Pop! Promos Ups Environmental, CSR Efforts

The Philadelphia-based supplier announced accomplishments and future goals that are part of its sustainability and community-supporting plans. Pop! Promos’ (asi/45657) efforts...

Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out — commonsku Blog

Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out — commonsku Blog

Resources for the Promotional Products Industry Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out In the old days – and by old days, I mean 10 years ago –...