Marketing Lessons from a Tailgate
There’s something extraordinary and unique about Saturdays down South in the second half of every year. In some areas of the country, basketball is king, while in other places,...
10/26/2023
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KFC And IKEA Meatball Candles Prove The Brandable Power Of Scent
Bizarre-smelling candles are getting attention and helping brands stand out. For companies, candles are a way to prolong the brand experience by inviting memorable scents...
10/26/2023
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History of Merch: Band T-Shirts — commonsku Blog
Resources for the Promotional Products Industry History of Merch: Band T-Shirts Welcome to a new series where we will be discussing the history of merch! We will bring to your...
10/22/2023
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Sayonara, Single-Use Plastic: Pop! Promos Ups Environmental, CSR Efforts
The Philadelphia-based supplier announced accomplishments and future goals that are part of its sustainability and community-supporting plans. Pop! Promos’ (asi/45657) efforts...
10/16/2023
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Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out — commonsku Blog
Resources for the Promotional Products Industry Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out In the old days – and by old days, I mean 10 years ago –...
10/15/2023
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Independent Contractor or Employee? New Government Rule Would Decide
A newly proposed rule from the U.S. Department of Labor would make it harder for companies to classify workers as independent contractors as opposed to employees – a change that...
09/26/2023
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Worry Over Proposed Independent Contractor Rule Grows in Promo Products Industry, Beyond
Leaders in industries that include promotional products, trucking and financial services have raised concerns. The public has until Dec. 13 to comment on the proposed...
09/06/2023
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3 Easy Ways to Reduce Your Promotional Product Company’s Energy Use
Making sustainable changes to your business requires a mindset shift, but in addition to being better for the planet, it can also often save you money. Oftentimes, the...
09/06/2023
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Can the Promotional Products Industry Go Plastic Free?
We love the promo industry. But we know it can be better. How? In this series of stories, ASI Media explores five big ideas that can transform the world of promo. These aren’t...
09/03/2023
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As Recession Worries Increase, CEOs Weigh Preparations
A new forecast by the International Monetary Fund (IMF) warns that ‘the worst is yet to come’ for the worldwide economy, with a global recession considered likely in 2023. The...
08/14/2023
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A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses
Merger and acquisition activity in the industry has been on the rise over the last 15 months. Jamie Watson, an expert consultant on such deals, shares what you need to do to...
08/10/2023
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Industry Leaders Talk Challenges, Trends in Promotions East Panel
ASI President & CEO Tim Andrews moderated the discussion, which featured executives speaking about ongoing challenges and what the new year will hold for the industry. Heading...
08/03/2023
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