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Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...

All Systems Go: The Distributor Tech Arms Race

All Systems Go: The Distributor Tech Arms Race

More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...

Hit Promotional Products Says Operations Restored Following Systems Outage

Hit Promotional Products Says Operations Restored Following Systems Outage

The Top 40 supplier experienced a systems and network outage Thursday, March 23, but announced Friday morning that it was operational again. UPDATE 8:45 AM ET Friday, March 24,...

Your Guide To A Professional LinkedIn Profile

Your Guide To A Professional LinkedIn Profile

LinkedIn isn’t as much a social network as it is a professional network. It’s a worldwide community of professionals networking and sharing knowledge. Maintaining a personal...

What is Extended Producer Responsibility?

What is Extended Producer Responsibility?

Many states are looking at so-called “product stewardship” laws to help manage waste more sustainably. Here’s an overview of what that might mean for the industry. The push for...

Q&A: What’s Cybersecurity Testing and How Can It Help Your Business?

Q&A: What’s Cybersecurity Testing and How Can It Help Your Business?

Cybersecurity expert Greg Hatcher, a former U.S. Army Special Forces senior network engineer, shares insights that industry companies can use to better bulwark their businesses...

Promotional Product Industry Leaders Reflect on International Women’s Day

Promotional Product Industry Leaders Reflect on International Women’s Day

Women from around the world share their insights on the observance, their professional journeys and the strides still to be made. On this International Women’s Day, we...

Sustainable Apparel Coalition Releases Decarbonization Guide

Sustainable Apparel Coalition Releases Decarbonization Guide

The apparel and textile group, which counts SanMar, HanesBrands and Gildan among its members, has implemented a process for manufacturers to set and commit to science-based...

#Online18 2023 (Part 2): The Best Promo Pros On Social Media

#Online18 2023 (Part 2): The Best Promo Pros On Social Media

Here’s hoping we don’t get #ratioed: PPAI Media is back once more to unveil promo’s best on social media. Today’s list recognizes the industry’s 18 top individual influencers –...

2023 Color Trends

2023 Color Trends

As 2022 ended, we said goodbye to the dreamy, nostalgic Veri Peri from Pantone. We saw this color trending throughout the year in many different promotional items, from tumblers...

5 Steps To Rank Higher In Search Engines

5 Steps To Rank Higher In Search Engines

Share Tweet Post A strong and healthy search engine ranking plays an important factor in your online success. It’s like any sport — you want to climb the rankings ladder in...