There’s an unfortunate irony to it. The promotional products industry is full of branding experts. And yet, the market has a branding problem. Like it or not, there persists a...
06/27/2023
Last week I had the opportunity to attend and speak at the brand-new Promotions East show in the crown jewel of the east coast, Atlantic City, NJ. Both the location and the show...
06/24/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
05/31/2023
As the economy continues to react to both global circumstances and central banks’ attempts to create economic stability, consumers are still having to contend with fierce...
05/27/2023
Sophisticated fraudsters continue to try to trick firms into providing products they don’t intend to pay for and then sell them on the black market. Such was the case when...
05/23/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
05/20/2023
Resources for the Promotional Products Industry 3 Quick Tips to Drive Holiday Sales with Shops As we write this, it’s late October and historically, once the weather starts...
05/19/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
05/12/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
05/06/2023
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
05/01/2023
Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...
04/26/2023
More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...
04/25/2023