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5 Ways to Use Texting to Grow Your Sales and Marketing

5 Ways to Use Texting to Grow Your Sales and Marketing

You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No...

11 Ways to Create More Compelling Content for Your Blog

11 Ways to Create More Compelling Content for Your Blog

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new...

What is Concentrated Marketing? How to Use this Strategy?

What is Concentrated Marketing? How to Use this Strategy?

Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...

How to create captivating, compelling and optimized content

How to create captivating, compelling and optimized content

We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content...

Social Media Mistakes That Are Spooking Your Followers

Social Media Mistakes That Are Spooking Your Followers

Spooky season means it’s acceptable to get dressed up in fun costumes and satisfy your sweet tooth with an assortment of candy. What’s not acceptable is spooking your followers...

Ecommerce Marketing Tools to Make Work Easier

Ecommerce Marketing Tools to Make Work Easier

Want to receive the best of our blog every single month? As a social media manager, you may have your standard marketing toolset centered on scheduling, listening, reporting,...

Sales Transformation Starts with a System

Sales Transformation Starts with a System

All David's Posts There’s a lot of discussion in distribution these days about “sales transformation.” Between the decade-long digitization of buying and the reframing of seller...

Succeeding as a Thought Leader

Succeeding as a Thought Leader

Succeeding as a Thought Leader Buffer 1 Shares You’ve seen them, you’ve heard of them. These are the people everyone in your industry looks up to. That one person who always has...

What, Why, How of Marketing Operations

What, Why, How of Marketing Operations

Mops. Such an important instrument for any business. I mean, what happens when Sandra from HR drops an entire mug of toffee-nut latte on the floor? What are we supposed to do,...

User Persona vs Buyer Persona: Understand the Differences

User Persona vs Buyer Persona: Understand the Differences

Attracting great-quality leads and converting them into happy paying customers are essential parts of running a successful business.  But to do those things right, you’ve got...

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

Entrepreneurs often think they must do whatever they can to satisfy their customers. But satisfied customers defect all the time, and if you want to derive competitive advantage...

How Will Brands Show Up in the Metaverse? Our Predictions

How Will Brands Show Up in the Metaverse? Our Predictions

Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. And it has the...