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Marketing and the metaverse

Marketing and the metaverse

CMO takes a deep dive into the world of the metaverse, the brands innovating in this space and how you can start to build your strategy It’s been described as the new age of...

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and...

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These...

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and...

5 Ways to Use Texting to Grow Your Sales and Marketing

5 Ways to Use Texting to Grow Your Sales and Marketing

You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No...

11 Ways to Create More Compelling Content for Your Blog

11 Ways to Create More Compelling Content for Your Blog

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new...

What is Concentrated Marketing? How to Use this Strategy?

What is Concentrated Marketing? How to Use this Strategy?

Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...

How to create captivating, compelling and optimized content

How to create captivating, compelling and optimized content

We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content...

Social Media Mistakes That Are Spooking Your Followers

Social Media Mistakes That Are Spooking Your Followers

Spooky season means it’s acceptable to get dressed up in fun costumes and satisfy your sweet tooth with an assortment of candy. What’s not acceptable is spooking your followers...

Ecommerce Marketing Tools to Make Work Easier

Ecommerce Marketing Tools to Make Work Easier

Want to receive the best of our blog every single month? As a social media manager, you may have your standard marketing toolset centered on scheduling, listening, reporting,...

Sales Transformation Starts with a System

Sales Transformation Starts with a System

All David's Posts There’s a lot of discussion in distribution these days about “sales transformation.” Between the decade-long digitization of buying and the reframing of seller...