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Persuasive Leadership: The Difference Between Proving And Persuading

Persuasive Leadership: The Difference Between Proving And Persuading

Gerald’s marketing company just expanded its line of services to include social media support He was having lunch with a long-time client to reveal the launch of the new...

Filling The Needs of a Telecommuter / PromoJournal - The Take Away

Filling The Needs of a Telecommuter / PromoJournal - The Take Away

H.R. will always be a top market for our goods and services. With the trend holding steady for working at home, the challenges employers face will need creative solutions from...

5 Ways to Get the Most Out of B2B Sales Training

5 Ways to Get the Most Out of B2B Sales Training

There's one question I wish I got asked more when working with leaders looking to invest in B2B sales training. That question is, "What will it really take to get the best...

5 Ways To Make Sales Training More Fun

5 Ways To Make Sales Training More Fun

Companies that invest in sales training are considered 57% more effective than companies that don't. When it comes to selling a product or service, teaching workers sales...

The Ultimate Guide to Repurposing Content Like a Boss

The Ultimate Guide to Repurposing Content Like a Boss

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy, executing on topics, interviewing experts,...

Destination Branding Comes of Age - Advertising Week

Destination Branding Comes of Age - Advertising Week

When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a...

What Is Conversion Rate & How Do You Calculate It

What Is Conversion Rate & How Do You Calculate It

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important...

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content...

Four Inexpensive Marketing Ideas For A New Blog

Four Inexpensive Marketing Ideas For A New Blog

Starting a website is overwhelming but always exciting. I love that stage when you feel those ideas flowing and you start setting yourself some goals and building task...

How To Impress Leadership Teams & Shareholders: Forecast SEO

How To Impress Leadership Teams & Shareholders: Forecast SEO

SEOmonitor 13 seconds ago We’ve partnered with Charlie Norledge , Head of SEO Performance at Impression , to learn why forecasting SEO performance is a great approach to winning...

What is helpful content, according to Google

What is helpful content, according to Google

This is important to know because your definition of “helpful content” is likely different from Google’s. Here’s everything we know about what Google considers helpful...

Promo Companies Reveal The Benefits That Keep Great Workers

Promo Companies Reveal The Benefits That Keep Great Workers

Industries across the spectrum are struggling to find and retain employees in today’s labor landscape. The promotional products industry is no different. Most of us have heard...