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In recent years, SEO has gained a lot of traction as a necessary part of any well-functioning marketing strategy. According toGartner, SEO expenditure last year accounted for...
05/04/2024
Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one,...
05/03/2024
Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...
05/03/2024
In the old days – and by old days, I mean ten years ago – there was a stage and an audience when marketing a product or service. It was simple: brands took the stage, shared...
05/03/2024
We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...
05/02/2024
10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability...
05/02/2024
A whopping 93% of marketers worldwide use social media business. So you can imagine how loud the noise is out there for consumers. Every time they log onto Facebook, Twitter, or...
05/02/2024
I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. When I told my...
05/01/2024
Sales enablement is the process of providing the sales organization with the information, content, and tools that help sellers sell more effectively. The foundation of sales...
05/01/2024
5 Reasons Companies Are Going Headless Friday, August 19, 2022 Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt...
05/01/2024
But creating an international SEO strategy can be daunting—even for professional SEOs. In this guide, I’ll break down the process and walk you through it step by step. Many of...
04/30/2024
For those who have been in SEO for some time, you may have heard of site taxonomy as it refers to the website. When you refer to a website’s structure and how easy it is for...
04/30/2024