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If you’re investing a couple of months out of your life, and potentially thousands of dollars, to plan a virtual event, shouldn’t you have a virtual event marketing strategy to...
09/06/2024
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...
09/05/2024
Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact. The nascent stages of Artificial...
09/04/2024
SEO competitive analysis is the process of identifying the strengths and weaknesses of your and your competitors' SEO. Much like a typical competitive analysis, you're working...
09/03/2024
While organic search is not apaidchannel anddoes not incur costs in the same manner as digital advertising, implementing a strong SEO plan will still require investment in...
09/02/2024
Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...
09/01/2024
Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the...
08/31/2024
In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy. That sounds nice and all but here’s the truth: What...
08/30/2024
“How did life turn into something that needs to be performed, not lived?” Beat Kaspar Baudenbacher poses this question almost off-handedly in tiny text at the bottom of the...
08/29/2024
Anyone who has lost hours of their life scrolling through TikTok probably knows that brand mascots have performed exceptionally well for marketers on the platform, from Duolingo...
08/28/2024
Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...
08/27/2024
There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing. •...
08/26/2024