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SearchCap: New Google AdWords keyword planner, Yelp ads & audits

SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. AdWords Keyword Planner update appears to be rolling out in the...

Seven Considerations for Your New Business's Social Media Strategy

Seven Considerations for Your New Business's Social Media Strategy

So you started a new business. Congratulations! Now comes the hard work: marketing and promotion. You know you need to be on social media, but you have no idea where to start....

A Brief Introduction to Affiliate Marketing for Ecommerce | Practical Ecommerce

A Brief Introduction to Affiliate Marketing for Ecommerce | Practical Ecommerce

Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell the merchant’s products. Put...

Are Influencers Worth Your Money? We Went Undercover to Find Out.

Are Influencers Worth Your Money? We Went Undercover to Find Out.

This story appears in the March 2018 issue of Entrepreneur. Subscribe » If your company sells anything at all to the public, you’ve heard about Instagram influencers -- the...

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart’s online store because the retailer’s website is selling St. Patrick’s Day-themed tees that feature images...

How To Use Social Media

How To Use Social Media

Posted by John Paul Aguiar in Blogging ReLearning How To Use Social Media I’m writing this because I think many bloggers have lost focus of why they are REALLY on Social Media...

Retailers with shopping apps now see majority of e-commerce sales from mobile

Retailers with shopping apps now see majority of e-commerce sales from mobile

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total...

Law firm that used contest to solicit Google reviews sees all but one disappear

Law firm that used contest to solicit Google reviews sees all but one disappear

Reviews are an essential part of doing business online. They heavily influence consumer buying and local rankings. But as Joy Hawkins points out, using rewards or other...

Emotional Intelligence Factors for Contagious Content

Emotional Intelligence Factors for Contagious Content

If you’re responsible for your company’s digital marketing strategy, it’s critical that you grasp not only what emotional intelligence is, but also how it can make your...

Why Declining Organic Reach on Social Media is Not a Bad Thing

Why Declining Organic Reach on Social Media is Not a Bad Thing

The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became...

Social Networks And eCommerce

Social Networks And eCommerce

Over the past decade on the internet, there have been plenty of social networks taking the world by storm. They have reached an audience like no other form of communication has...

10 Actionable Copywriting Tips That Will Make Your Content Powerful

10 Actionable Copywriting Tips That Will Make Your Content Powerful

There are over 87 million blogs published on WordPress.com every month. If you want to stand out from the crowd, your content has to be powerful. It has to drag people in,...