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What small agencies can teach big agencies about economic survival

What small agencies can teach big agencies about economic survival

Scientists have been studying quantum physics for over a century in hopes of discovering how our universe actually works. It turns out that understanding little things makes it...

Content Marketing Metrics and Analytics: 5 Types of Data Insights

Content Marketing Metrics and Analytics: 5 Types of Data Insights

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical...

Sales Transformation Success Starts with a System

Sales Transformation Success Starts with a System

There’s a lot of discussion in distribution these days about “sales transformation.” Between the decade-long digitization of buying and the reframing of seller activities jolted...

Structured and Unstructured Content Types: The Quick Guide

Structured and Unstructured Content Types: The Quick Guide

Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...

How to create source/medium reports in Google Analytics 4

How to create source/medium reports in Google Analytics 4

How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...

Teens have abandoned Facebook, Pew study says – TechCrunch

Teens have abandoned Facebook, Pew study says – TechCrunch

Gen Z internet use is on the rise, but the rate at which teens use Facebook is rapidly declining. A Pew Research Center study on teens, technology and social media found that...

How Does Wildlife Benefit from Urban Forests? – Tree Canada

How Does Wildlife Benefit from Urban Forests? – Tree Canada

From insects and birds to chipmunks and raccoons, living creatures can be found in green spaces throughout Canada’s urban communities. Whether it’s in a park, cemetery, wooded...

Seven Reasons Why Email Marketing is Essential for Business Growth

Seven Reasons Why Email Marketing is Essential for Business Growth

When deciding where to invest your money in marketing avenues, email marketing should not be overlooked. It’s true that many emails can be left unread, however, some of the most...

Study Shows How Business Values Are Changing, What It Means For Advertising

Study Shows How Business Values Are Changing, What It Means For Advertising

There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American...

Five top tips for successful social media marketing campaigns

Five top tips for successful social media marketing campaigns

The biggest challenge facing businesses today, whether an international conglomerate or a small family-run company, is marketing effectively on social media. The rewards can be...

How brands are approaching DE&I in influencer marketing

How brands are approaching DE&I in influencer marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as...

The Power of Personas

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...