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Anyone who has lost hours of their life scrolling through TikTok probably knows that brand mascots have performed exceptionally well for marketers on the platform, from Duolingo...
08/28/2024
Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...
08/27/2024
There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing. •...
08/26/2024
Company improvement is key to remaining at the top of your industry or to growing within your industry. These improvements are not only beneficial to how your company grows,...
08/25/2024
A 2022 Super Bowl commercial starring Matt Damon brought the emerging world of cryptocurrency into the living rooms of 112.3 million viewers. Downloads of cryptocurrency apps...
08/24/2024
I’ve been wanting to start a garden for nearly two years. It’s a pandemic hobby I haven’t forgotten about. This summer, I finally went to the nursery and bought my “plant...
08/23/2024
Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...
08/22/2024
Why Social Media is Essential to Startup Nonprofits by Mari Sapp My life’s work is engaging others in a way that makes them feel human. I spent 10 years working in the...
08/21/2024
Digital influencer Vladimer Botsvadze gives his assessment of the emerging trends in the sphere of marketing, notably AI, blockchain and low-code, and offers advice to marketers...
08/20/2024
July 18, 2022 Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all...
08/19/2024
It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...
08/18/2024
Branding in Asia recently caught up with a longtime fixture in the creative world, Reed Collins, Ogilvy’s Chief Creative Officer for APAC. Collins has been with the agency for...
08/17/2024