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Proforma LBP Marketing Concepts has been building strategic relationships with clients in Pennsylvania , PA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Lead Generation Strategies for Digital Marketing Teams

Lead Generation Strategies for Digital Marketing Teams

We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...

Is This The Downfall Of Meta And Social Media As We Know It?

Is This The Downfall Of Meta And Social Media As We Know It?

Last week, Meta Platforms – the company formerly known as Facebook – announced that it was cutting its workforce by 13 percent – equating to a loss of 11,000 jobs. This,...

Could this be the golden age of freelance (and other timely observations) - Schaefer Marketing Solutions: We Help Businesses {grow}

Could this be the golden age of freelance (and other timely observations) - Schaefer Marketing Solutions: We Help Businesses {grow}

A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance...

Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that...

How To Make Thought Leadership Content Thoughtful and Leading

How To Make Thought Leadership Content Thoughtful and Leading

How To Make Thought Leadership Content Thoughtful and Leading Thought leadership content? It’s a common part of the job, but do you do it well? Too many B2B brands don’t, says...

Google Updates Review Snippet Structured Data

Google Updates Review Snippet Structured Data

Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing...

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers

Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers 59 suspects arrested following a month long operation involving 19 countries -...

How important is speed & performance for SEO? SERP's Up Podcast

How important is speed & performance for SEO? SERP's Up Podcast

It's a new wave of SEO podcasting. Welcome to SERP's Up. Aloha, mahalo for joining the SERP's Up podcast. We're pushing out some groovy new insights around what's happening in...

SEO For News: Complete Top Stories Keyword Research Guide

SEO For News: Complete Top Stories Keyword Research Guide

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news...

Enterprise SEO is 50% education and culture

Enterprise SEO is 50% education and culture

Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile...

Sales Onboarding

Sales Onboarding

Hiring new salespeople is a challenging process, particularly for smaller business-to-business (B2B) organizations that don’t have much prior experience. But it’s only half the...

A Critical Quarterly Question

A Critical Quarterly Question

I’ve had the pleasure of being part of the promotional products industry for just over 22 years. In that time, I’ve witnessed many displays of boldness as people started...