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Proforma LBP Marketing Concepts has been building strategic relationships with clients in Pennsylvania , PA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Snapchat opens its advertising API to everyone

Snapchat opens its advertising API to everyone

Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software...

Getting New Business is In The Bag! - Part 1

Getting New Business is In The Bag! - Part 1

1. Promo Bags are Reusable - most logo bags are reusable. The fact they get used over and over again is good for the environment and it's also great for your brand's visibility....

DOJ official leaves partly over fear she might be asked to oversee Russia probe

DOJ official leaves partly over fear she might be asked to oversee Russia probe

WASHINGTON — The Justice Department's No.3 attorney had been unhappy with her job for months before the department announced her departure on Friday, according to multiple...

4 Key Benefits of Digital Marketing

4 Key Benefits of Digital Marketing

When it comes to marketing, digital is leading the way. We live in a digital world, and businesses don't have time to miss out on possible prospects because they didn't create a...

Target partners with Honeyfund to add cash gifts to its wedding registry

Target partners with Honeyfund to add cash gifts to its wedding registry

Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to...

Brands Standing Out with Chinese New Year Merchandise for Year of the Dog

Brands Standing Out with Chinese New Year Merchandise for Year of the Dog

It’s the Chinese New Year season and with so many people celebrating this festive event, it opens up a fantastic opportunity to up your marketing game. In this blog, we will...

Google gets in on mobile 'story craze' with new AMP Stories format

Google gets in on mobile 'story craze' with new AMP Stories format

This morning Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on...

Launch your Digital Marketing Career: Digital Marketing Internship Meetup

Launch your Digital Marketing Career: Digital Marketing Internship Meetup

Distilled, a global digital marketing agency with offices in London, New York and Seattle, is looking for smart, motivated, and passionate marketing interns to join its team in...

A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the...

Is Digital Killing Retail?

Is Digital Killing Retail?

Have you ever tried to buy a pair of shoes via the Footlocker website? According to Google retail guru Kiran Mani it takes (or once took, he wasn’t precise on the time frame) 17...

Unilever Will Pull Funds from Social Media That 'Breed Division'

Unilever Will Pull Funds from Social Media That 'Breed Division'

Unilever will stop spending on digital platforms that "breed division in society or fail to protect children," Chief Marketing Officer Keith Weed plans to announce in a speech...

Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together

Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together

The incoming chairman of the Interactive Advertising Bureau Scott Schiller told media buyers, brands and ad-tech executives at the IAB Leadership Summit in Palm Desert,...