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My Journey Toward Becoming A More Quantitative Marketer — Your Content Career Headquarters

My Journey Toward Becoming A More Quantitative Marketer — Your Content Career Headquarters

Should I focus on getting better at Google Analytics?  What did it mean to be “good with data”? So while I dabbled over the years, I failed to really make progress on my rather...

Top 4 Things to Know About GA4 — Whiteboard Friday

Top 4 Things to Know About GA4 — Whiteboard Friday

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s Whiteboard Friday, Dana...

The 13 Best Abandoned Cart Emails To Win Back Customers

The 13 Best Abandoned Cart Emails To Win Back Customers

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend's birthday. But then, it happened. I had an impulse to...

10 Expert Tips to Improve Lead Quality

10 Expert Tips to Improve Lead Quality

But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...

How can brick-and-mortar retailers compete against e-commerce brands?

How can brick-and-mortar retailers compete against e-commerce brands?

E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing...

Is Your CRM Built for Technology Experts or Sales Experts?

Is Your CRM Built for Technology Experts or Sales Experts?

When choosing a CRM, companies often focus on what the CRM can do, how much it will cost, and whether it will integrate with their environment. Rarely do we think about WHO the...

Council Post: What Your Competitors Can Tell You About Your Content

Council Post: What Your Competitors Can Tell You About Your Content

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agencyLouder.Online. When done right, content marketing is an excellent digital...

13 Facebook metrics you should track to grow your business - The Crowdfire blog

13 Facebook metrics you should track to grow your business - The Crowdfire blog

At present, 2.8 billion individuals worldwide use Facebook every single day. Therefore, imagine the potential Facebook has to make your business flourish with the help of social...

How to Identify and Refresh Outdated Content

How to Identify and Refresh Outdated Content

How to Identify and Refresh Outdated Content On-page SEO | Content Marketing The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may...

How to use content marketing to increase brand awareness - SmartBrief

How to use content marketing to increase brand awareness - SmartBrief

According to an annualContent Marketing Surveyconducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing....

Effective Brand Building in the Metaverse

Effective Brand Building in the Metaverse

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding...

How a Social Media Audit Can Improve Your Content Strategy

How a Social Media Audit Can Improve Your Content Strategy

It’s hard to deny the potential business benefits of an actively engaged brand social media community. The Sprout Social Index XVIIfound that 89% of consumers will buy from a...