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Rebranding an organization is a critical undertaking in the lifecycle of a business. Even when a company has developed a strong brand, there may still come a time when a rebrand...
04/21/2024
The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...
04/20/2024
Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that...
04/20/2024
What are you looking for? March 2, 2021 Want to plant billions of trees? Invest in nurseries first. But as governments, companies and others gear up for mass reforestation, a...
04/20/2024
Content marketing has come down to “fast food content." Fast food content marketing is cheap, easy to process, and it comes in unlimited quantities. Who is to blame? Let’s check...
04/19/2024
When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all,...
04/19/2024
I work with brands from all around the world, and I've noticed that organizations are – thankfully, finally – becoming much more diverse. Perhaps you’ve noticed the same thing....
04/19/2024
Today’s Ask An SEO comes from Deimante, who asks: It is hard to solve your problem without knowing your website, what your company does, or if you’re a business or...
04/18/2024
So, you want to use Twitter for marketing? Do you want to reach your target audience and grow your brand one tweet at a time? Then you have to know about a bunch of Twitter...
04/18/2024
Gerald’s marketing company just expanded its line of services to include social media support He was having lunch with a long-time client to reveal the launch of the new...
04/18/2024
H.R. will always be a top market for our goods and services. With the trend holding steady for working at home, the challenges employers face will need creative solutions from...
04/17/2024
There's one question I wish I got asked more when working with leaders looking to invest in B2B sales training. That question is, "What will it really take to get the best...
04/17/2024