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Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...
11/24/2024
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
11/23/2024
Short message service, or SMS, is a less common term in many marketing strategies today. Given the sharp rise of digital marketing in recent years, this is to be expected. But...
11/22/2024
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...
11/21/2024
Now that the May 2022 Core Update is officially rolled out and the dust is settling, we are all looking at the Google SERPs wondering what's changed. Yes, there are always...
11/20/2024
Despite how new it appears, it already feels like the metaverse is everywhere. Facebook's, recent rebrand and , triggered a new wave of interest in the metaverse. It's all over...
11/19/2024
Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...
11/18/2024
If you are new to digital marketing, it may be overwhelming to grasp everything about this marketing approach. To help you out, we gathered the 5 fundamentals of digital...
11/17/2024
Data is gold dust in the digital marketing landscape, and as consumers increasingly become more aware of their privacy preferences there’s a need for brands to reorganize the...
11/16/2024
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9billion in revenue in 2020 alone. And the popularity of the...
11/15/2024
Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in...
11/14/2024
In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...
11/13/2024