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Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of selling.” I’ll shorten it: “mental … selling” – getting inside...
03/27/2024
Your reps have a lot on their mind these days: will the accounts they’re working blow them off? Will they meet quota this quarter? Will their job even be here next quarter? As...
03/26/2024
It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed,...
03/26/2024
If only our company were more/less _________. Our company is (an animal) _________. Our competition is (another animal) _________. Responses typically indicate gaps, positive...
03/26/2024
Are you a blogger? Have you ever tried to explain to a non-blogger what you are doing for a living? I have. And I find it extremely hard to tell someone who is not a digital...
03/25/2024
8 Company Branding Tips for a Healthy Public Image 8 Company Branding Tips for a Healthy Public Image Branding is the personality and voice of a business and the face of...
03/25/2024
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...
03/25/2024
This summer at Black Glass, we’re piloting a four-day workweek. We have an extraordinarily productive, mature team, and we’re actively building the future of work inside our...
03/24/2024
Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...
03/24/2024
Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it...
03/24/2024
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022,...
03/23/2024
New sales training for your team to refresh skills April 21, 2021 / by CrankWheel With everything everyone has been through, since March 2020, it’s understandable if your sales...
03/23/2024