
Targeted Advertising: Does it Actually Work?
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...
07/18/2024
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Contact Us Now!While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...
07/18/2024
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...
07/17/2024
Do you love your competition or hate them? I recently took a high-performance training session from 2 former Olympians named Jason Dorland and Robyn Meagher. This session was...
07/16/2024
Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...
07/15/2024
Scientists have been studying quantum physics for over a century in hopes of discovering how our universe actually works. It turns out that understanding little things makes it...
07/14/2024
Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical...
07/13/2024
There’s a lot of discussion in distribution these days about “sales transformation.” Between the decade-long digitization of buying and the reframing of seller activities jolted...
07/12/2024
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...
07/11/2024
How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...
07/10/2024
Gen Z internet use is on the rise, but the rate at which teens use Facebook is rapidly declining. A Pew Research Center study on teens, technology and social media found that...
07/09/2024
From insects and birds to chipmunks and raccoons, living creatures can be found in green spaces throughout Canada’s urban communities. Whether it’s in a park, cemetery, wooded...
07/08/2024
When deciding where to invest your money in marketing avenues, email marketing should not be overlooked. It’s true that many emails can be left unread, however, some of the most...
07/07/2024